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Director of Product Marketing
The O'Connor Group Philadelphia, PA
$175k-223k (estimate)
Full Time | Business Services 2 Weeks Ago
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The O'Connor Group is Hiring a Director of Product Marketing Near Philadelphia, PA

Odessa is looking for a Director of Product Marketing to join our team. This person will serve as a solutions advocate, helping to convey the value of our platform and services to our internal team, customers, and prospects. This is a hands-on position with the opportunity to recruit additional team members in the future. This person will report directly to the SVP of Corporate Marketing.
Responsibilities
  • Oversee business-level messaging and positioning for all Odessa products and services
  • Lead the effort to bring new version releases and software solutions to market
  • Work closely with product managers as they develop the platform roadmap; identify key value drivers
  • Engage with customers to understand and document their needs; learn the who, what, when, and why behind the decisions they make
  • Further develop our ideal customer profile and target personas; identify and segment target customers
  • Work with the marketing team to deliver internal and external communications across channels
  • Partner with global sales organization to understand market needs and educate reps on product positioning
  • Document use cases for our solutions and educate staff on how to tell those stories to the market
  • Develop competitive intelligence and battle cards to aid the sales organization
  • Own sales enablement, supporting the sales team through a complex and lengthy sales process
  • Create compelling marketing collateral and presentations that simplify a complex topic while driving broad awareness and interest
  • Proactively collaborate across all marketing teams including demand generation, creative services, content marketing, events marketing, public relations, and beyond
  • Brief press, analysts, and partners on solution offerings, as needed
Requirements
  • Fantastic storytelling skills and ability to communicate and translate technical issues to business values
  • Demonstrated experience writing blogs, delivering webinars, presenting to customers, analysts and media
  • Proven success developing and executing go-to-market plans for SaaS solutions
  • You are extremely self-motivated and know how to align different teams around a common message
  • Previous success crafting compelling positioning and marketing content for an enterprise software company
  • At least 5-7 years of product marketing experience working in the B2B software space
  • Experience in asset finance or a related FinTech field preferred
  • Bonus: you are certified in Product Marketing from the Pragmatic Institute

Job Summary

JOB TYPE

Full Time

INDUSTRY

Business Services

SALARY

$175k-223k (estimate)

POST DATE

06/02/2024

EXPIRATION DATE

06/30/2024

WEBSITE

poconnor.com

HEADQUARTERS

SAN DIEGO, CA

SIZE

50 - 100

FOUNDED

1974

TYPE

Private

CEO

PATRICK O'CONNOR

REVENUE

$10M - $50M

INDUSTRY

Business Services

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