Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Learn more online at corporate.pokemon.com and pokemon.com. And check out X (x.com/pokemon), LinkedIn (linkedin.com/company/Pokémon), YouTube (youtube.com/pokemon), and Instagram (instagram.com/pokemon).

Get to know the role

Job Title: Product Marketing Manager – Expansions

Job Summary: The Product Marketing Manager – Expansions will work with the Manager, TCG Product Marketing to lead Expansion campaigns at the The Pokémon Company International. This position will work together with various key stakeholders within TPCi and our partner organizations by spearheading communication and marketing campaigns between offices and teams. 

FLSA Classification (US Only): Exempt

People Manager: No

What you’ll do 

• Work with Manager, TCG Product Marketing and the broader TCG Product marketing team to deliver the impactful results through support of TCG expansion product marketing efforts.
• Support Expansion marketing campaigns by being a point of contact between partner organizations and internal TPCi cross-functional teams
• Own GTM strategy for Expansion campaigns.
• Work with broader TCG Product Marketing team to develop pragmatic processes to support evolving marketing strategies and initiatives on a global scale
• Lead communication and execution within TPCi and ensure all teams and stakeholders are properly informed and campaigns launch as planned
• Review assets and communications to ensure accuracy to plan.
• Lead the development of creative materials, Expansion asset management, and product reviews, including internal/external feedback loops and approvals.
• Maintain SOW processes, budget tracking, and marketing calendars, ensuring milestones are up-to-date and communicated to key stakeholders in all partner offices and organizations
• Assist in the creation and maintenance of campaign performance reports, tracking against business and marketing key performance indicators (KPIs).
• Document decisions with meeting notes, following up on action items as required.
• Translate deep understanding of the market, audience, and business into clear, differentiated, defensible, and monetizable market positions.

What you’ll bring 

• Five (5) to seven (7) years of related professional experience.
• Bachelors degree required.
• Bachelor’s degree in Marketing or an equivalent combination of education and experience (MBA or equivalent experience preferred)
• TCG industry experience or knowledge strongly preferred; Prior experience shipping game titles or physical entertainment media is a plus.
• Demonstrated business-related experience in multinational corporations.
• Proven knowledge in defining and executing a short and long term go-to-market strategy.
• Outstanding communication skills. The ability to work across teams and communicate marketing goals/results at a team, executive, and company level.
• Experience handling and communicating highly confidential information between multiple internal and external partners.
• Ability to adapt to changing deadlines, emerging needs, policy changes, and the variety of nuances that can happen in product development.
• Ability to operate at a strategic level to define new market opportunities and assess product-market fit but also to work tactically to drive projects to successful completion.
• Proven problem solver, able to discern the crux of an issue, and use good judgment in recommending practical solutions.
• Organized and process-oriented mindset with proven ability to manage multiple projects at once.
• While passion for the Pokémon brand is a plus it is not required, however knowledge of and a willingness to learn more about the brand is a must.

How you’ll be successful

• Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
• Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
• Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
• Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve. 
• Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
• Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect 

• An employee first culture
• Company events that celebrate the spirit of Pokémon
• Competitive cash-based compensation program
• Base salary range: For this role, new hire generally start between $102,000 -120,650. The full range is $102,000 - $152,000. This range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates’ qualifications and experience uniquely.
• 100% employer-paid healthcare premiums for you
• Generous paid family leave
• Employer-paid life insurance
• Employer-paid long and short-term income protection insurance
• US Employees: 401k Employer Matching
• UK/IRE Employees: Pension Employer Contributions
• Fitness reimbursement
• Commuter benefit
• LinkedIn learning
• Comprehensive relocation package
• Hybrid work environment

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

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