Job Description
The Washington Post is seeking a collaborative and data-driven digital marketing specialist to join our subscriptions team. This person will plan and execute omnichannel digital marketing campaigns that drive high-value actions and subscription starts. They will build WaPo's strategic and tactical foundation, and they will report to the Manager of Paid Media.
Motivation:

• You are objective-driven and inspired by our mission to be the best news operation in the world
• You want to get in on the ground floor of something big and operate at scale
• You use data and its context to inform digital marketing strategy and execution

Responsibilities:

• Build, execute and optimize digital marketing campaigns across multiple platforms
• Oversee day-to-day campaign management including performance optimization, budget management, and audience development
• Identify new media opportunities based on product mix and user experience. Make data and objective-backed cases for testing them
• Share learnings across teams to celebrate wins and bring light to actionable takeaways
• Utilize analytics tools (e.g., Google Analytics) to monitor website traffic, user behavior, and campaign performance, and generate actionable insights to optimize our digital marketing program
• Collaborate with internal teams (e.g., design, product, lifecycle) to develop and execute integrated marketing campaigns that align with overall business objectives.

Requirements:

• 3 years of digital marketing experience, building and executing campaigns that achieve different objectives throughout the customer journey (ex: app download, content view, subscription start)
• Experience with building, executing and optimizing digital marketing campaigns
• Knowledge of digital marketing best practices
• Experience running end-to-end programs with digital marketing platforms (ex: Meta, Google)
• Ability to clearly and concisely articulate performance reporting and test results to stakeholders
• Ability to educate teammates and stakeholders about digital marketing and its value, to drive collaboration and buy-in on program growth

Preferred Requirements:

• Experience with Mobile App acquisition tools and strategies
• Experience with planning media campaigns in the Google ecosystem beyond Paid Search

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:

• Competitive medical, dental and vision coverage
• Company-paid pension and 401(k) match
• Three weeks of vacation and up to three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources
• Backup care and caregiver concierge services
• Gender affirming services
• Pet insurance
• Free Post digital subscription
• Leadership and career development programs

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.
The Washington Post includes salary ranges for certain positions to comply with local pay transparency laws. The salary range for this position is:
64,300.00 - 96,500.00 USD Annual
The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.
The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post . We are now hiring the next innovator - how will you Impact Tomorrow ?
#washpostlife