Marketing Communications Coordinator

The Marketing Coordinator proactively, strategically, and creatively implements a broad range portfolio of communications, public relations, media, and community engagement tools and practices to increase program attendance, disseminate Theosophical ideals, and increase and engage membership. This position requires a candidate with outstanding writing and editing skills, as well as the ability to design marketing assets, develop metadata, and utilize social media for program publicity.

Skills Required

• Excellent communication skills with an emphasis on digital marketing and social media
• Knowledge of and proficiency in creating and implementing ad campaigns
• Writing skills must include strong grammar skills in addition to solid editing abilities, and a working knowledge of standard publishing guidelines (AP Style)
• Must be familiar with Microsoft Office (Word, Excel, PowerPoint)
• Proficiency in database management, preferably with knowledge and experience working with Constant Contact
• Ability to create social media graphics and other content on Facebook, Instagram, TikTok, and YouTube
• Graphic design including flyer creation, digital ads, postcards, brochures, etc. Video editing experience a plus
• Bachelor’s Degree in a related field (marketing, communications, public relations, nonprofit administration, etc.) with 3-5 years of experience preferred
• The ideal candidate will have an understanding of nonprofit marketing. Specific spirituality and/or wellness nonprofit experience a plus
• Sample portfolio required and a writing test will be administered

Responsibilities

Marketing

• Support the members and programs of the TSA through elevating visibility and engagement on four social media platforms (Facebook, Instagram, YouTube, TikTok) with video support from our A/V department. Establish benchmarks for digital media program; track and interpret analytics on a monthly basis and suggest new strategies and directions as needed
• Support special events including some yearly conferences and occasional trade shows
• Help with outreach to new and prospective TSA members
• Develop strategy and create assets for national and local digital advertising, including social media advertising, Google AdWords, and other online e-newsletter and website advertising opportunities

Programs

• Edit, market, and promote all public programs of the TSA, including writing program descriptions and titles, creating metadata and related visual assets, and publicizing them via email marketing, social media, advertising, marketing collateral, calendar listings, and more
• Create and implement occasional physical mailing campaigns for local events

Communications

• Write and produce a weekly e-newsletter, develop and distribute targeted event communications at least once weekly, edit member communications
• Coordinate internal and external communications including e-blasts, press releases, Presidents’ Video Blogs, and other communications
• Create and support an annual schedule ensuring appropriate promotion of all in-person and online events
• Use Constant Contact for outgoing communications, and research new platforms with more targeted functionality for future use; utilize targeted email communications and segment lists and contacts on a continual basis
• Manage content and work with Website Coordinator to maintain and regularly update website

Salary

• $45,000-$47,000 plus benefits
• Hybrid option available, but must spend at least 20 hours per week in office