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Brand Marketing Manager, Larson
$107k-137k (estimate)
Full Time | Retail
1 Week Ago
Therma-Tru Doors is Hiring a Brand Marketing Manager, Larson Near Maumee, OH
Company DescriptionFortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at fbin.com to learn more.
Job DescriptionAs a part of the Brand Development team, you will help drive interest and demand for our Outdoors brands' products and services, specifically Larson Storm Doors. You will be responsible for developing and executing effective brand strategies that align with our company's vision, values, and objectives. You will work closely with cross-functional teams, including Commercialization Marketing, Sales, and Category Management, to ensure consistency and alignment in brand messaging across all touchpoints spanning diverse channels, encompassing content strategies and targeted campaigns from email marketing to social media.
Equal Employment OpportunityFBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable AccommodationsFBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at FBIN.Recruiting@fbhs.com and let us know the nature of your request along with your contact information.
Job DescriptionAs a part of the Brand Development team, you will help drive interest and demand for our Outdoors brands' products and services, specifically Larson Storm Doors. You will be responsible for developing and executing effective brand strategies that align with our company's vision, values, and objectives. You will work closely with cross-functional teams, including Commercialization Marketing, Sales, and Category Management, to ensure consistency and alignment in brand messaging across all touchpoints spanning diverse channels, encompassing content strategies and targeted campaigns from email marketing to social media.
- Develop and implement comprehensive brand strategies that align with the company's goals and objectives.
- Conduct brand market research, consumer insights analysis, and competitive analysis to identify opportunities and inform brand strategy development.
- Strategizes with Brand Communications team in the creation and implementation of integrated marketing campaigns, including advertising, promotions, and digital marketing, to drive brand awareness and consumer engagement.
- Engage with external partners/vendors for development of key content development projects. Ensure that the creative direction given to agencies aligns with the brand message.
- Maintain brand guidelines and standards to ensure consistency and coherence across all brand touchpoints.
- Monitor and analyze brand performance metrics, market trends, and competitive landscape to evaluate the effectiveness of brand strategies and identify areas for optimization.
- Continuously identify areas for improvement and propose recommendations to optimize brand presence and consumer engagement.
- Assist Senior Director, Brand Marketing – Doors in planning, and management of the Brand Development budgets to optimize marketing investment and support forecast expectations and business goals.
- Bachelor’s Degree in Marketing, Brand Management, or Communications preferred.
- 5 years of marketing experience, preferably in the building materials industry.
- Knowledge in developing and writing multi-channel content including social media, digital content management, and storytelling
Equal Employment OpportunityFBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable AccommodationsFBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at FBIN.Recruiting@fbhs.com and let us know the nature of your request along with your contact information.
Job Summary
JOB TYPE
Full Time
INDUSTRY
Retail
SALARY
$107k-137k (estimate)
POST DATE
06/22/2024
EXPIRATION DATE
07/20/2024
WEBSITE
thermatru.com
HEADQUARTERS
MAUMEE, OH
SIZE
1,000 - 3,000
FOUNDED
1962
CEO
BRETT FINLEY
REVENUE
$200M - $500M
INDUSTRY
Retail
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About Therma-Tru Doors
Therma-Tru is the leading entry door brand most preferred by building professionals. Founded in 1962, Therma-Tru pioneered the fiberglass entry door industry, and today offers a complete portfolio of entry and patio door system solutions, including decorative glass doorlites, sidelites, transoms, and door components. Therma-Tru is headquartered in Maumee, Ohio. Our organization offers a growing, successful business, consistent financial results, opportunities to thrive in your career, an engaged workforce, rewards for performance, #1 positioned brands, innovation focus across the business, str...ong values, an inclusive culture and global citizenship. Opportunity. Purpose. Reward.
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