Description

The Campaign Activator contractor, is responsible for executing tactics and supporting omni-channel marketing plans to meet sub-segment sales and revenue goals, in context of the overall business goals.

Responsibilities

• Work daily within Thomson Reuters marketing technology (Anaplan, Workfront, Tableau, SFDC) to set up campaign Anaplan hierarchies and manage tactical execution requests that help the team drive impactful campaigns; monitor results closely and share performance
• Work with creative studio and paid media teams to ensure timely delivery and execution of assets and tactics to support the team's digital strategy.
• Effectively manage centralized campaign planning execution tracking document, creating tactic Anaplan codes and trackables where appropriate
• Ownership of team spreadsheets tracking ad and email placements for submission deadlines and delivery dates.
• The Campaign Execution Contractor will coordinate between the segment marketing team and paid media teams to determine placement topics, creative needs, and due dates, and manage delivery of creative components (html emails, ads, etc.) to fulfill placements.
• Partner with segment marketing team to collaborate on creative direction and drive iterative and incremental program deliverables to ensure goals are met
• Set up A/B tests in Workfront as needed, collaborating with segment marketing team to determine testing variables. Track and measure test results and report on results to the team.

Skills and Experience

• After initial coaching and direction, ability to work independently and effectively prioritize and complete projects in their entirety without heavy oversight
• 2-3 years of experience launching campaigns across various marketing platforms
• High-achieving self-starter that thrives in a fast-paced, collaborative atmosphere
• Strong organizational and project management skills
• Strong knowledge of modern demand generation techniques and technologies
• Proven ability to work cross-functionally and with teams of any reporting level
• Excellent communication and decision-making skills

This is the pay range that the employer reasonably expects to pay for this position $28.90/hour - $36.05/hour

Benefits Available: Medical, Dental, Vision, 401K