Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
About the team
The Product Solutions & Operations team at TikTok helps build holistic go-to-market plans across TikTok's eCommerce products. We are responsible for driving full-funnel product education, product adoption, and revenue across TikTok's eCommerce products. This team is the voice of the market and collects, prioritizes, and shares meaningful insights with the product team to shape the future of TikTok's eCommerce products.
Responsibilities:

• Channel Workflow Coordination: Coordinate with cross-functional teams, such as content creators, copywriters, and product marketers to ensure timely delivery of content onto various marketing channels such as email, Academy (learning management system), Feature Guides, in-product notifications/announcements, lifecycle marketing and system notifications.
• Quality Assurance: Review content to ensure it aligns with brand guidelines, style guides, and best practices for grammar, spelling, and formatting for specific channels above
• Metadata and Tagging: Apply appropriate metadata, tags, and categorization to content assets for effective organization, search-ability, and content discoverability.
• Analytics and Reporting: Monitor content performance metrics, conduct data analysis, and generate reports to evaluate content effectiveness and make data-driven decisions.
• Content Governance: Develop and enforce content governance policies, including content guidelines, version control, and content archiving or retirement processes

Qualifications

• 5-7 years of experience in content marketing or lifecycle marketing in eCommerce or social commerce
• Familiarity with content management systems (CMS), digital asset management (DAM)

tools, and basic HTML/CSS

• Experience in content management, digital marketing, growth and lifecycle marketing via email, in-product, content marketing and other owned channels
• Excellent written and verbal communication skills are necessary to collaborate with diverse teams,

stakeholders, and content creators.

• Ample experience working with and influencing cross-functional partners (marketing, design, copywriting)
• Familiarity with marketing automation, A/B testing and analytical tools
• Bachelors degree required, Masters degree in related fields

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at tac.accomodations@tiktok.com
Job Information
The base salary range for this position in the selected city is $128000 - $290160 annually.
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Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
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At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:
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We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
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Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
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We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.