Position Overview:

We are seeking a dynamic and innovative Head of Digital & Social Strategy to lead and elevate our digital presence. The ideal candidate will be a strategic thinker with a proven track record in digital marketing, social media management, and content creation. This role requires a visionary leader who can drive engagement, increase brand awareness, and develop comprehensive digital strategies that align with our business goals.

Key Responsibilities:

Strategic Leadership:

• Develop and execute a forward-thinking digital and social media strategy to enhance brand visibility and engagement.
• Oversee the integration of digital initiatives across all marketing channels to ensure a cohesive brand message.

Content Creation & Management:

• Lead the creation of compelling and innovative content for various digital platforms, including social media, websites, and email campaigns.
• Ensure content is consistent with brand voice, style, and tone.

Team Leadership:

• Manage and mentor a team of digital marketers, social media managers, and content creators.
• Foster a collaborative and creative work environment, encouraging professional development and growth.

Analytics & Reporting:

• Monitor and analyze performance metrics to measure the effectiveness of digital campaigns and strategies.
• Provide regular reports and insights to senior management, making data-driven recommendations for improvement.

Social Media Management:

• Oversee the management and growth of all social media channels, ensuring timely and engaging content is shared.
• Stay abreast of emerging social media trends and technologies to keep the brand ahead of the curve.

Partnerships & Collaboration:

• Collaborate with cross-functional teams, including PR, design, and sales, to align digital strategies with overall business objectives.
• Identify and manage partnerships with influencers and external agencies to amplify digital efforts.

Budget Management:

• Develop and manage the digital marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Negotiate contracts with vendors and service providers as needed.

Qualifications:

• Years of experience in digital marketing and social media strategy, with a demonstrated history of successful campaigns.
• Proven leadership experience, with the ability to manage and inspire a team.
• Strong understanding of SEO, SEM, email marketing, and web analytics.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to develop innovative digital campaigns.
• Proficiency in social media management tools and platforms.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.

Work Environment:

• Fast-paced, collaborative, and innovative work culture.
• Opportunity to lead and shape the digital direction of a dynamic brand.
• Competitive salary.

Join our team and drive the digital transformation of our brand, creating meaningful connections with our audience and setting new standards in the digital landscape. Apply now to be a part of our exciting journey!