About Toastique
Company Overview
Our mission is to make healthy eating accessible and exciting, simple to understand, appreciate, and easy to enjoy.
We offer a unique menu consisting of gourmet toast, espresso, cold-pressed juice, smoothies, and aai bowls - all made using only fresh, seasonal, and responsibly sourced products in a feel-good atmosphere. We have yet to find a competitor who offers the same.
Based in Washington, D.C. - and inspired by the city's lively energy and attention to sustainability - our cafs are bright and vibrant, with a staff that welcomes customers with open arms and a smile.
We also take pride in protecting the environment with recycled to-go containers, compostable straws, and locally sourced ingredients. Toastique is more than just a caf - it is an avenue to inspire communities to take control of their lives through health and wellness.
Position Responsibilities
Leadership

• Manage a team of marketing and communication professionals, providing guidance and mentorship to support their growth and development
• Create and own the Franchise and Consumer Marketing Budgets
• Lead vendor relationships, and agency partnerships
• Secure internal alignment and set strategy for team priorities and scope
• Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels.

Lead Generation

• Develop marketing and lead generation strategy for Franchise Development
• Oversee digital content strategy, including website, social media channels, PPC, SEO, PR, and digital campaigns
• Analyze marketing data to measure campaign effectiveness, optimize marketing programs, report on ROI, and provide regular updates to executive leadership.

Basic Qualifications

• Strong understanding of marketing and communication best practices, including social media, content marketing, and public relations
• Experience leading and managing a team of marketing professionals
• Excellent written and verbal communication skills
• Proven ability to develop and execute marketing strategies in an agency setting
• Ability to work collaboratively with cross-functional teams and senior executives
• Proven ability to assess and adopt new marketing channels and strategy to ensure progressive innovation
• Proven ability to analyze in detail strategy, channel and campaign effectiveness via multiple reporting platformsDesire and ability to understand technical nuance, translating highly detailed information into accurate for broad audiences

Experience:

• 3 years leading marketing team/function in past
• 5 years of experience in the Franchise Industry
• Experience in businesses with B2B & B2C functions
• Led initiatives for growth marketing, product marketing, and content marketing
• Masters of Marketing or related degree
• Nice to have: Experience with Sales based CRM (ZoHo Preferable)
• Nice to have: Successful startup marketing experience as early marketing hire