Topcon Positioning Group is headquartered in Livermore, California, USA (topconpositioning.com).
We design, manufacture and distribute productivity tools for developing a brighter future. Whether cultivating the earth or building upon it, Topcon brings innovation in workflow automation and seamless connectivity of data to construction, geopositioning and agriculture industries focused on developing a sustainable tomorrow.
Topcon is an equal opportunity employer and does not discriminate against any employee or applicant on the basis of race, color, religion, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, genetic information, or other legally protected status.
To learn more about Topcon career opportunities go to www.topconcareers.com.
Topcon Solutions serves the AEC industry as the retail division to Topcon Positioning Systems, and an Autodesk Platinum Partner. The technology offerings, workflows, and productivity solutions between these two brands are why Topcon Solutions is a leader in the industry. Our vast product portfolio, technical expertise across brands, and business savvy industry knowledge are unmatched. Supporting our customers with training, technical support, consulting & repair is our specialty. 16 locations, covering 20 states. Solutions Is Our Middle Name.
Summary: This position will oversee the Marketing and Communications/PR functions, handling the day-to-day operations and responsibilities of the marketing department.
Responsibilities:

• Manage the marketing team, fostering collaboration and ensuring all projects are executed on time.
• Lead assigned projects, including cause-related marketing and special events.
• Develop, communicate, and implement marketing strategies.
• Interact with relevant marketing, media, and communications teams.
• Communicate marketing strategy to sales and marketing personnel.
• Effectively utilize electronic communication systems, PowerPoint, and social media to maximize marketing and sales efforts.
• Perform editorial direction, design, production, and distribution of all marketing materials.
• Write marketing articles featuring business and market trends.
• Oversee the company's website and its content.
• Suggest and manage the marketing budget within approved limits.
• Ensure high-quality and cost-effective marketing strategies.
• Attend trade shows to assist with PR and marketing efforts.
• Maintain the marketing database and backup files.
• Keep records of printed materials.
• Collaborate with the Senior Director of HW Sales and Director of SW Sales to develop communication strategies that enhance the company's mission, products, and services.
• Coordinate the appearance of all print and electronic materials, including letterhead, logos, brochures, and publications.
• Measure the cost-effectiveness of marketing strategies.
• Perform other duties as required.

Requirements and Skills:

• BS in Marketing or equivalent
• Related Marketing/ Communications/PR Management experience
• Able to perform hands-on functions required within the position
• Knowledge and application experience within electronic communications such as Facebook.
• Experience in setting up, coordinating, and overseeing trade shows.
• Excellent organization and project management skills.
• Able to work efficiently under little direction, supervision, and follow-up. Proficient in Microsoft Office, Excel, and Word
• Strong written and verbal communication skills
• Ability to conduct effective Marketing training
• Possess and maintain a valid driver's license
• Able to work in a fast-paced environment
• Ability to travel up to 25%