11 Digital Marketing Manager Jobs in Milford, CT
Total Mortgage Services, LLC is Hiring a Digital Marketing Manager Near Milford, CT
Responsibilities / Functions
- Market Research and Strategy: Conduct in-depth market research and stay abreast of industry trends to identify emerging digital marketing opportunities within the mortgage industry. Develop and implement comprehensive digital marketing strategies aligned with business objectives and target audience personas.
- Digital Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media marketing, email marketing, and content marketing.
- Performance Analysis and Optimization: Monitor and analyze campaign performance metrics to measure ROI and identify areas for improvement. Utilize data-driven insights to optimize campaigns and allocate budget effectively.
- Content Creation and Management: Collaborate with internal teams to develop engaging and informative content, including blog posts, articles, videos, and social media posts. Ensure content aligns with brand messaging and target audience interests.
- Website Optimization: Optimize website structure, content, and user experience to improve search engine rankings and conversion rates. Conduct A/B testing to enhance website performance.
- Team Collaboration: Work closely with cross-functional teams, including sales, customer service, and product development, to ensure alignment of digital marketing efforts with overall business goals.
- Technology Proficiency: Leverage digital marketing tools and platforms (Google Ads, Meta Ads, LinkedIn Ads, Constant Contact, Salesforce, Mailgun, Marketing Cloud, HubSpot) to execute campaigns efficiently and effectively.
- Strong leadership skills
- Forward thinking vision and creativity
- Exceptional work ethic and willingness to go above what is asked or required
- Ability to prioritize both projects and employee time with great time management skills
- Strong interpersonal, presentation, and teaching skills
- Expert grasp of digital and traditional marketing
- Deep understanding of consumer psychology
- Strong writing and design skills
- Basic ability to write and interpret code
- Strong mathematical skills
- Keen attention to detail
- Extensive experience with common marketing, analytics, SEO, and project management software
- Ability to properly format, manipulate, and analyze data using Microsoft Excel
- Strong research skills
- Proficiency in Adobe Creative Cloud
- Experience in modern CRMs and email marketing software
- Ability to create and edit presentations in Microsoft Powerpoint
- Basic working knowledge of Wordpress
- Bachelor’s degree required, masters preferred.
- 3 years in marketing required, 5 preferred
- 2 years management experience
- Experience in the mortgage industry is a plus
- Google Analytics
- Google Adwords
- Marketing Cloud
- Salesforce
- Any other marketing certifications are a plus
Job Summary
Full Time
$124k-162k (estimate)
07/27/2024
09/21/2024
totalmortgage.com
SAINT CLOUD, FL
100 - 200
1997
ANA MARIA GUZMAN
$50M - $200M
Related Companies
About Total Mortgage Services, LLC
Total Mortgage Services is an industry-leading direct mortgage lender and mortgage broker, having funded over $10 billion in mortgage loans since 1997. Licensed in 45 states and the D.C., Total Mortgage offers a variety of products and programs including fixed-rate loans, adjustable-rate loans (ARMs), jumbo loans, FHA mortgages and more. Visit http://www.totalmortgage.com for today's current mortgage rates, mortgage news, and mortgage calculators. **For career info, visit http://www.totalmortgage.com/careers. Check out our blog at http://www.totalmortgage.com/blog NMLS #2764 Equal Opportunity ...Employer
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The job skills required for Digital Marketing Manager include Digital Marketing, Insight, Leadership, Microsoft Excel, Presentation, SEM, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Digital Marketing Manager positions, which can be used as a reference in future career path planning. As a Digital Marketing Manager, it can be promoted into senior positions as a Digital Marketing Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Manager. You can explore the career advancement for a Digital Marketing Manager below and select your interested title to get hiring information.
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