Position: Sales and Marketing Manager
$70,000 - $90,000 annually, full time
Summary: Touching Hearts at Home is an award-winning provider of in-home senior care services in Rochester, NY. Since 2007, they have been committed to empowering older adults to age in place and avoid hospitalization. We provide non-medical companion care services, including dementiacare, homemaker services, transportation, meal planning and preparation. Our growing company is in search of a well-rounded business development professional to establish and maintain relationships in the Greater Rochester area.
Purpose: To increase revenue by developing and maintaining active client referral relationships with target referral sources in the elder care and health care communities in the Monroe County area; to increase general awareness of the Touching Hearts brand as an effective community ambassador.
Responsibilities:
Develop and maintain referral relationships with individuals and groups at senior living communities, rehab facilities, hospitals, senior service providers, senior care professionals, and health care providers.
Field incoming client referrals and inquiries
Network within a case, i.e., leverage contacts among our existing clients, and the people and organizations serving them, to develop and strengthen referral source relationships.
Coordinate sales activities with other marketing efforts such as social media and local events.
Attend networking events.
Conduct cold calls, drop-bys, meetings, presentations, and other sales-related activities.
Create and execute effective promotions or marketing ideas.
Distribute promotional gifts, flyers, brochures, and other Touching Hearts marketing materials to different locations.
Maintain business development activity records in the Wellsky CRM system.
Gather and report information about competitors.
Meet with prospective clients to perform an intake to begin services.
Track and report activities and key performance metrics.
Qualifications:
Bachelors Degree
3 years of successful measurable business development experience, establishingand maintaining significant accounts, preferably in a health-related or human service-related field
Entrepreneurial perspective, energy, and drive; motivated self-starter
Engaging interpersonal skills upbeat, compassionate, warm, friendly, authentic networker par excellence
Creativity and proficiency in developing collateral and social media content
Proficiency with Word, Excel, Outlook, PowerPoint
Great communication skills articulate, excellent grammar, persuasive
Schedule:

• Full Time, 40 hours

Work Setting:

• Hybrid; office / home / field

Compensation:
Base salary plus bonus eligibility
Benefits:
401(k) retirement plan with employer match
Employer-paid emergency medical coverage (EZ Access MD)
Paid holidays and sick time
Reports to: Executive Director