Marketing Manager 1 – 12582

Length of Assignment: 1 year

Location: Plano, TX

Schedule: Hybrid – In office Mon – Thurs, WFH Friday

The Marketing Manager is responsible for driving marketing efforts for mobile product portfolios in the US working closely with our client’s wireless regional carriers and cable operators and national retailers. Furthermore, the scope focuses on integrated go-to-market planning, market analysis, and best-in-class client branded experience. This role will provide thought leadership to multiple marketing and cross functional support teams in mobile marketing, corporate marketing, retail operations as well as multiple agencies in the development of demand and traffic generating marketing campaigns, in-store experiences, promotions, and comprehensive advertising materials & plans, including experiential campaigns. Must develop and deliver executive level recommendations followed by action plans managed to completion.

Job Responsibilities:

• Formulate and manage channel marketing plans and programs, including formulate Go-To-Market strategies for national and regional retailers such as BestBuy, Amazon, Walmart, Costco, BJ’s, etc. across all our client’s mobile product categories: Phones, Tablets, Watches, PCs, Accessories and Services.
• Execute marketing tactics flawlessly during all product lifecycle elements while ensuring brand consistency.
• Responsible for actively managing multi-million-dollar digital advertising programs.
• Responsible for the end-to-end online customer experience journey.
• Manage marketing spend and investment strategies for assigned accounts, evaluating campaign effectiveness while driving attainment of various marketing KPIs.
• Work with cross functional teams (Project Management, Product Planning, Retail, Finance, etc.) to create update and drive product launch schedules, marketing and ecommerce placements for all new products ranged at assigned partners.
• Establish a comprehensive master launch preparation schedule capturing all key launch milestones and unique requirements for each of the assigned accounts.
• Work with various teams to establish creative assets (e.g. photography, logos, key visuals, messaging, etc.) delivery schedules that support the needs of each assigned retailer.
• Responsible for the strategy for in-store customer experience journey.
• Work with various internal teams to conduct data collections, research, and insight creation to determine unique selling points for each retailer.
• Work back with broader, central channel marketing team on various strategic acquisition and retention driving initiatives such as hyper-local, regional strategies and execution.
• Collaborate with Cross-functional teams to drive CDM, media, partnership and experiential programming planning and execution.
• Lead the foundational elements of the communication strategy from 1) translation of the target consumer into addressable audiences, communities, and opportunity segments to 2) Leading the preparation of the messaging strategies and toolkits.
• Responsible for communicating the product positioning throughout the team and assisting the sales organization in developing customer presentations.
• Present clear and actionable analysis and recommendations to leadership and assist in developing comprehensive channel marketing overview strategy.
• Work effectively in a team environment, at times with a limited amount of direction.

Skills:

• MUST have experience with digital marketing.
• MUST have relevant work experience with project management.
• MUST have experience with agency management/partner marketing.
• MUST have excellent verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Strong ability to work independently and manage one’s time.
• Strong mentoring skills are necessary to provide support and constructive performance feedback.
• Strong knowledge of principles and methods for showing, promoting, and selling products or services.
• Strong ability to develop marketing strategy, optimizations and execution.
• Strong knowledge of media production, communication and dissemination techniques and methods.
• Education/Experience: Bachelor's degree in marketing or equivalent training required. 5-7 years related experience required.