eCommerce Marketing Coordinator (Shopify, Amazon)

Exciting opportunity for a highly motivated individual in a mid to entry-level role on our dynamic eCommerce Marketing team. The ideal candidate for this position is a well-rounded marketing-savvy college graduate with the passion and drive to excel on a high-performing team. This role offers a unique chance to grow and learn in a fast-paced, innovative environment.

Company Overview:

Tru Fragrance & Beauty designs, produces, markets, and globally distributes fragrance and beauty brands that intimately connect with consumers. We continually deliver fresh insights and operational excellence, earning our position as the partner of choice for world-class retailers and brands. Our highly collaborative company culture values an entrepreneurial spirit, integrity, accountability, curiosity, candor, and passion.

Job Responsibilities:

Reporting to the eCommerce Manager, as an eCommerce Marketing Coordinator, you will play a crucial role in our Shopify and Amazon businesses. You will provide valuable support for all Digital Marketing Campaigns and eCommerce initiatives, ensuring a best-in-class, brand-unified user experience across platforms. Other key responsibilities include:

• Web Management: Responsible for daily maintenance of Shopify sites, Amazon, and other emerging online marketplaces, including catalog management, visual merchandising, review moderation, and SEO optimization.
• Product Launches and Promotions: Support new product launches and promotions from concept to execution. Create and activate product detail pages, set up and monitor online promotions, and QA all launch-related initiatives.
• Cross-functional Collaboration: Collaborate with Marketing, Brand, Product Development, Creative, and Operational teams to coordinate timely launches, promotions, site updates, and alignment of key business initiatives. Act as liaison between Marketing and cross-functional partners to help facilitate alignment and success of eCommerce initiatives.
• Performance Analysis: Monitor and report on sales performances and user engagement metrics. Use insights to drive online optimization and innovation strategies. Assist eCommerce Managers with KPI reporting to cross-functional partners and stakeholders.
• User Experience Optimization: Support eCommerce Manager with research and implementation of best-in-class UX/UI practices to enhance the online shopping experience, ensuring a focus on the customer journey and brand alignment. Own tasks and projects as assigned.

Qualifications:

• Bachelor’s degree in business, marketing, or other discipline requiring analysis and critical thinking.
• Passion for Direct-to-Consumer online retail and a strong understanding of the Digital Shelf.
• Team player with a problem-solving, results-oriented mindset.
• Exceptional organizational skills, attention to detail, and ability to manage tight timelines.
• Motivated self-starter with a desire to learn and grow as an eCommerce professional.
• Proficiency in MS Office and Outlook is required. Knowledge of Shopify and Amazon Marketplace is preferred.
• Excellent communication and relationship-building skills, both written and oral.
• Curious by nature and always looking for ways to innovate and improve.
• Ability to prioritize and manage overlapping, process-driven tasks.
• In-tune with online shopping and marketing trends across various platforms and ability to identify emerging trends.