What you'll do.....

The Customer Manager of Small Format at tru fru plays a pivotal role in both driving quality growth and laying critical foundation for tru fru's long term success in assigned channels (Drug, C-Store, Specialty). With the guidance of the Director of Sales, you will be responsible for developing and nurturing business relationships with a wide range of customers across the diverse small format universe. The successful candidate will be instrumental in driving sales growth, enhancing brand visibility, and solidifying tru fru's position as a key player in the competitive small format market. The candidate will also be responsible to manage the broker agency relationship to drive the company goals and objectives.

Job Aspects:
Strategic Account Management:
* Take the lead in strategically identifying and prioritizing key accounts within the Small Format Channel.
* Implement targeted sales strategies to foster lasting partnerships, ultimately expanding the distribution and visibility of tru fru products.
Relationship Building:
* Cultivate and maintain strong, trust-based relationships with key decision-makers, buyers, and store managers at various Small Format outlets.
* Act as the primary point of contact for all sales-related inquiries and collaborate closely with internal teams to ensure seamless execution of sales strategies.
* Collaborate closely with broker partners to execute business initiatives successfully.

Sales Performance Optimization:
* Continuously assess sales performance metrics, market trends, and consumer preferences within Small Format.
* Utilize data-driven insights to refine sales strategies, capitalize on emerging opportunities, and overcome potential challenges effectively.
Product Training and Merchandising Support:
* Conduct regular store visits to provide comprehensive product training, ensure optimal product placement, and support merchandising efforts in alignment with tru fru's brand guidelines.
* Offer guidance to store staff on promoting tru fru products effectively to maximize sales potential.
* Travel to trade shows and customer meetings to nurture & grow the business.

What you'll bring....

* Track record of collaborating cross functionally.
* Track record in quality growth with customers or channels.
* Ability to manage and improve customer P&L.
* Experience developing and implementing strategy.
* Experience in negotiating.
* Experience building strategic partnerships.
* Ability to leverage multiple perspectives and data.
* Proven ability to make decisions and be accountable for outcomes.
* Ability to translate insights into action; challenge team to pivot and create innovative solutions.

You have...

* Minimum of 2-3 years of proven sales experience, preferably within the consumer-packaged goods (CPG) industry or related field.
* Excellent communication, interpersonal, and negotiation skills.
* Proficiency in Microsoft Office Suite.
* Experience in optimizing trade spend.
* Experience with Nielsen/IRI.
* Knowledge of how to implement a MAPS strategy.
* Bachelor's degree in business, marketing, or a related field is preferred.
* Willingness to travel frequently within the designated territory. A bachelor's degree in business administration or in a closely related field

You are...

* Knowledgeable and Solution- Oriented.
* Analytical and strategic for data driven decision making.
* Competent in forecasting demand.
* Persuasive, persistent and confident.
* Self-motivated and goal-oriented with a strong work ethic.

Pluses

* Experience with Trade Promotion Management Systems.
* Knowledge of the food industry and frozen snacks is a plus.

Certain states and localities require employers to post a reasonable estimate of salary range. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.