101786

543 Expressway Park Dr, Nashville, Tennessee 37210

TruGreen accepts applications on an ongoing basis.

Job Description

TruGreen is committed to providing personalized attention for our associates. We focus on developing our people by building proud, dynamic teams while helping associates reach their personal and professional goals. We continuously strive to make TruGreen an employer of choice and "a great place to work!"

Position Overview

PAID MEDIA MANAGER

TruGreen is seeking a Paid Media Manager with expertise in planning, executing, and optimizing advertising campaigns across digital media platforms. This role is pivotal in driving our digital advertising strategy, particularly in the areas of CTV, YouTube, Display, and Audio.

MARKETING CAMPAIGN MANAGER

We are seeking a dynamic and experienced Marketing Campaign Manager to oversee and execute strategic marketing campaigns that align with TruGreen's brand messaging while driving performance and achieving key business objectives. The ideal candidate will have a proven track record of successfully managing fully integrated multi-channel campaigns, optimizing performance, and ensuring creative materials resonate with our target audiences.

SOCIAL MEDIA MANAGER

TruGreen is seeking a dynamic and creative Social Media Manager to join our team. As the Social Media Manager at TruGreen, you will play a pivotal role in shaping our online presence, fostering community engagement, and driving brand demand through compelling content and impactful campaigns. You will be responsible for creating and implementing strategies that resonate with our target audience, utilizing various social media platforms to strengthen our brand identity, drive demand and promote our services.

Responsibilities

PAID MEDIA MANAGER

Develop and execute comprehensive paid media strategies for CTV, YouTube, Display, and Audio to drive brand awareness, customer engagement, and lead generation.

Collaborate with agency partners, ensuring clear communication, shared goals, and effective campaign execution while maintaining alignment with the company's brand and objectives.

Stay up-to-date with industry trends and best practices specific to CTV, YouTube, Display, and Audio advertising, leveraging these insights to enhance campaign performance.

Effectively manage and allocate advertising budgets, making data-driven decisions to optimize ROI across all channels and agency partnerships.

Regularly analyze campaign performance metrics, leveraging data and insights to refine strategies, improve ad content, and enhance targeting.

Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition

Oversee the performance of media campaigns, analyzing data and making adjustments to optimize results.

Conduct A/B testing and experimentation to optimize copy, visuals, targeting, and messaging to drive better results.

Monitor and analyze competitors' advertising efforts and identify opportunities for improvement and differentiation.

Collaborate with other marketing teams to ensure cohesive messaging and brand consistency across all channels.

MARKETING CAMPAIGN MANAGER

Develop and execute comprehensive marketing campaigns aligned with business goals across a mix of digital and traditional channels.

Ensure all campaign creative materials align with TruGreen's brand guidelines, messaging, and values while maintaining consistency across various touchpoints.

Oversee the development and management of the campaign calendar, ensuring alignment with overarching marketing and business strategies.

Manage external agencies and partners, providing clear briefs, overseeing campaign development, and ensuring deliverables are on brand, on time, and on budget.

Utilize data-driven insights and analytics to assess campaign performance, make data-driven decisions, and continuously optimize campaigns for maximum ROI.

Collaborate with cross-functional teams including media, content, retention and product to ensure cohesive and integrated campaign execution.

Conduct market research, stay updated on industry trends, and competitor analysis to identify opportunities and refine marketing strategies.

SOCIAL MEDIA MANAGER

Develop and curate engaging and visually appealing content across multiple social media platforms.

Create multimedia content, including graphics, videos, and written posts, aligned with TruGreen's brand voice and values.

Collaborate with external agencies to ensure cohesive and impactful campaign and creative execution.

Plan and execute effective social media content to drive brand awareness and demand for TruGreen's services.

Collaborate with cross-functional teams to align campaigns with broader marketing and business objectives.

Utilize trending topics to enhance the visibility of TruGreen in the online space.

Foster a sense of community among TruGreen's audience by actively engaging with followers, responding to comments, and participating in relevant conversations.

Implement strategies to grow and strengthen TruGreen's social media community.

Monitor and analyze social media performance metrics to assess the effectiveness of campaigns and content.

Provide regular reports and insights to guide future social media strategies.

Education and Experience Requirements

PAID MEDIA MANAGER

Bachelor's degree in marketing, business, economics, or a related field.

Proven experience (3 years) in digital advertising, with a focus on CTV, YouTube, Display, Audio channels, and managing agency partnerships.

Proficiency in ad tech and media planning tools.

MARKETING CAMPAIGN MANAGER

Bachelor's degree in marketing, business, economics, or a related field.

Proven track record with 3 years managing marketing campaigns with a focus on digital marketing.

SOCIAL MEDIA MANAGER

Bachelor's degree in marketing, business, economics, or a related field.

Proven track record with 7 years managing social media channels and strategy

Knowledge, Skills, and Abilities

PAID MEDIA MANAGER

Expertise in digital advertising platforms, programmatic buying, and audience segmentation.

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Results-oriented mindset with a focus on achieving and exceeding lead acquisition goals.

Articulate communicator with excellent interpersonal skills.

Experience establishing and maintaining relationships with individuals at all levels, with both internal stakeholders and external partners.

Ability to identify operational gaps/opportunities and implement solutions.

Highly analytical and technical thinker, with proven experience in analyzing complex data to identify trends, insights and opportunities to grow the business.

Strong technical acumen and core understanding of marketing functions/systems.

Proven ability to conceptualize solutions and creatively problem-solve.

MARKETING CAMPAIGN MANAGER

Proven track record of developing and managing successful multi-channel marketing campaigns.

Strong understanding of branding principles and the ability to ensure creative assets align with brand messaging.

Strong understanding of media channels and ad formats

Proficiency in using analytics tools to measure campaign performance and make data-driven decisions.

Excellent communication skills and ability to collaborate effectively with cross-functional teams.

Strong organizational and project management skills with the ability to handle multiple projects simultaneously.

Creative thinking combined with a results-driven mindset.

Strong understanding of web development principles and experience working collaboratively with development teams.

Articulate communicator with excellent interpersonal skills

Experience establishing and maintaining relationships with individuals at all levels, with both internal stakeholders and external partners

SOCIAL MEDIA MANAGER

Proven ability to increase and sustain high levels of engagement across social media channels.

Ability to enhance brand visibility and maintain positive sentiment through effective social media strategies.

Proven instances of content virality and the ability to create shareable and resonant posts.

In-depth knowledge of social media platforms, trends, and best practices.

Strong understanding of branding principles and the ability to ensure creative assets align with brand messaging.

Excellent communication skills and ability to collaborate effectively with cross-functional teams.

Creative thinking combined with a results-driven mindset.

Articulate communicator with excellent interpersonal skills

Experience establishing and maintaining relationships with individuals at all levels, with both internal stakeholders and external partners

COMPETENCIES

MARKETING CAMPAIGN MANAGER

Customer Focus - Building strong customer relationships and delivering customer-centric solutions.

Drives Results - Consistently achieving results, even under tough circumstances.

Situational Adaptability - Adapting approach and demeanor in real time to match the shifting demands of different situations.

Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Business Insight - Applying knowledge of business and the marketplace to advance the organization's goals.

SOCIAL MEDIA MANAGER

Customer Focus - Building strong customer relationships and delivering customer-centric solutions.

Drives Results - Consistently achieving results, even under tough circumstances.

Situational Adaptability - Adapting approach and demeanor in real time to match the shifting demands of different situations.

Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Business Insight - Applying knowledge of business and the marketplace to advance the organization's goals.

Physical Demands & Working Conditions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to:

Sit, stand and walk

Use hands and arms to handle, feel or reach

Speak and hear

Use close vision abilities

Occasionally required to:

Lift or move up to 25 lbs

Stoop, kneel, crouch or crawl

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Noise level

* Low to moderate

Adverse Conditions

* Minimal

TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.

We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities.

To learn more copy and paste this URL into your browser: www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf

TruGreen performs pre-employment testing.

Disclaimer The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

By providing my cell phone number, I agree that TruGreen may call or text/SMS message me on that number using an automated telephone dialing system or prerecorded or artificial voice to discuss possible employment opportunities, my account, including current and possible future services, customer service and billing. I understand that providing my cell phone number is not required to inquire about or apply for employment or purchase services, and that I may revoke this permission at any time.

Ability to speak, read and write fluently in English is required.

You MUST BE physically located in the United States while performing this job.

TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace.

Pay Ranges$65,979.00 - $109,965.00

This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate's skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee's pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.

TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.

We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visit https://trugreen.phenompro.com/us/en/eeoc-and-eeo-policy or to request an application accommodation, please visit https://trugreen.phenompro.com/us/en/disabilities-accommodations

California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership, we collect personal information about you, potentially including personal identifiers, contact information, protected classifications, pre-hire information, professional or employment-related information, education history, and/or medical information, for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records), pre-employment drug testing, and references.

TruGreen performs pre-employment testing.

To view our disclaimer, https://trugreenjobs.com/us/en/disclaimer

We offer growth, both for your career and your community. TruGreen is the nation's largest and most comprehensive provider of lawn and landscape services. We are proud to have over 200 branches across the country so that you will find opportunities with us no matter where life takes you.

Plus, we offer competitive pay and a comprehensive benefits package, including medical, dental, vision and 401k plans. With our small-company feel, tight-knit communities and 40 years of time-tested training, you will have everything you need to grow your career with us at TruGreen.

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