Position Overview

Responsible for both the technical execution and creative development of email marketing campaigns. Identifies target audience(s), designs and execute email campaigns, ensures content is clear and error-free, and analyzes campaign metrics. Collaborates with other teams, such as Content and Compliance, to ensure consistent, compliant brand messaging and enhance customer communication through email channels. Shapes strategy and execute campaigns.

Responsibilities

• Produce and execute email campaigns, including building emails from templates and HTML, copywriting, light design work, and asset coordination
• Support various strategic program sends via manual and triggered campaigns across the customer lifecycle including prospecting, nurturing, win-back, etc.
• Collaborate with content teams to create personalized and engaging content that resonates with target audiences.
• Manage and execute email marketing calendar and ensure alignment with internal stakeholders and business priorities
• Plan, execute, and report back on A/B tests to inform future planning and program optimizations
• Update and maintain email program documentation
• Perform QA to ensure proper rendering and near flawless campaign execution
• Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas
• Support management of agency relationship
• Support email prospecting efforts, including agency management and routing of creative assets
• Support the overarching strategy for automating marketing processes including segmentation, drip campaigns, SMS and behavioral triggers for net new leads.
• Collaborate with other marketing teams (e.g., social media, content, and paid advertising) to ensure a cohesive, cross-channel marketing approach for lead nurture and acquisition.

Competencies

• Customer Focus – Building strong customer relationships and delivering customer-centric solutions.
• Creatively Inclined -
• Drives Results – Consistently achieving results, even under tough circumstances.
• Situational Adaptability – Adapting approach and demeanor in real time to match the shifting demands of different situations.
• Communicates Effectively – Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Business Insight – Applying knowledge of business and the marketplace to advance the organization’s goals.

Education and Experience Requirements

• Bachelor’s degree in marketing, business, economics, or a related field.
• Proven experience (3 years) in email marketing, with hands-on experience building email
• Proficiency with marketing automation tools such as Marketo, HubSpot, Pardot, or similar platforms. Microsoft Dynamics is a plus.
• Detailed knowledge of email regulations and best practices
• Experience in engaging and analyzing the performance of a large email marketing database

Knowledge, Skills, and Abilities

• Results-oriented mindset with a focus on achieving and exceeding lead acquisition and nurturing goals.
• Clear communicator with excellent interpersonal skills
• Experience establishing and maintaining relationships across teams and at all levels with both internal stakeholders and external partners
• Ability to identify operational gaps/opportunities and implement solutions
• Curious and analytical thinker, who loves formulating questions and seeking answers
• Strong technical acumen and core understanding of marketing functions/systems
• Proven ability to conceptualize solutions and creatively problem-solve