14 Digital Marketing Specialist Jobs in Lawrence, NJ
TSR Consulting Services, Inc is Hiring a Digital Marketing Specialist Near Lawrence, NJ
Job ID #: 79630Work Location: Lawrence Township, NJ – Hybrid role
SummaryIn this role, you will be responsible for the management and execution of omnichannel engagement plans to support a company brand. You will serve as a dedicated point-of-contact for a cardiovascular or immunology brand. This role requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in pharmaceutical DTC and HCP digital marketing, Agency management, Brand partnership and MLR approval processes.
Education/Experience
- Bachelors degree with 5 years industry, (pharmaceutical/biotech or related marketing or media agency) experience.
- Experience in pharmaceutical omnichannel strategy and digital marketing
- Experience leading digital engagement, channel, and analytics activities
- Proven ability in managing digital agencies, vendors, and cross-functional support teams
- Competence in developing, evaluating, and activating media plans
- Demonstrated ability to successfully navigate internal MLR review processes
- Prior Digital or Media Marketing Agency experience is a plus
- Strong oral and written communication skills
- Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM
- Contribute DTC and HCP omni-channel engagement recommendations based upon customer insights and brand strategy
- Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs
- Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)
- Partner with the Brand, digital agencies, media partners and the company Production team to define project strategy, scope, timelines, and deliverables
- Lead pull through of DTC and HCP digital tactics and media programs that drive business impact
- Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics
- Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics
- Monitor project status and provide regular reporting on progress, challenges, and solutions
- Demonstrated digital and DTC/HCP program experience
- Demonstrated ability to track and manage annual digital programs
Job Summary
Full Time
IT Outsourcing & Consulting
$83k-103k (estimate)
06/07/2024
07/05/2024
tsrconsulting.com
FARMINGTON, CT
200 - 500
1969
Public
DAVE CHALFON
$50M - $200M
IT Outsourcing & Consulting
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About TSR Consulting Services, Inc
TSR is an employment agency that offers IT staffing and augmentation services for retail, healthcare and manufacturing sectors.
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