Role: Growth Manager (Social Media Buyer)

Overview:

As a Growth Manager (Social Media Buyer) at TubeScience, you'll have the autonomy to decide how to use TubeScience resources in order to maximize return on investment, for both the company and clients alike! You'll work with clients ranging from late-stage startups to publicly traded companies representing a wide variety of industry verticals who rely on performance marketing for their success. You 'll work with cross-functional team members to efficiently grow clients' businesses by optimizing campaigns across media platforms and resolving blockers to achieve shared goals.

About TubeScience:

Founded in 2016, TubeScience stands at the forefront of revolutionizing video marketing with a dual mission: to create the world's most effective ads and to produce them in unparalleled volumes. Specializing in data-driven video content tailored for social media platforms, TubeScience harnesses advanced analytics and rigorous testing methodologies to understand audience engagement and response, aiming to maximize the effectiveness of their clients' advertising campaigns. By focusing on rapid experimentation and iteration, we help brands to quickly find the most compelling messaging and creative concepts that resonate with their target demographics. Our services are pure pay for performance basis which means our clients only pay us if our videos outperform anything they're running internally.

Our clients are among the largest advertisers on FB and Instagram, across a wide range of verticals (incl. fashion, beauty, food, fitness apps, healthcare apps, financial services), giving us unique visibility into what drives success at scale. We focus on profitable growth with clients and grow their investment by 80% on average. Learn more at www.TubeScience.com

Responsibilities:

• Media Buying Strategy: Autonomously develop, implement, and manage media buying strategies for TS Paid Social Media campaigns for current clients with focus on Meta
• Build Paid Social Campaigns for client execution: Create and implement Paid Social campaigns, focusing on Meta; Utilize your expertise in Paid Social to create and execute strategic campaigns including but not limited to Facebook Ads, Instagram Ads
• This includes bid management, and ongoing optimization to maximize campaign performance and ROI.
• Bid Management: Strategically manage bids to ensure competitive ad placements and cost-effectiveness.
• Campaign Optimization: Continuously monitor and analyze campaign performance metrics to identify areas for improvement and optimization for clients to execute on. Make data-driven decisions to enhance click-through rates (CTR), conversion rates, and overall return on ad spend (ROAS) while reducing customer acquisition cost (CAC).
• Budget Management: Efficiently allocate budgets across campaigns and ad groups to maximize ROI and achieve clients' desired outcomes.
• Oversee the media strategy for a portfolio of major advertisers reaching $1M /month in revenue.
• Reporting and Analytics: Generate regular reports on campaign performance, providing actionable insights and recommendations to clients and internal stakeholders.
• Weekly data reports to monitor campaign performance to generate insightful reports for internal team members and external team members, and effectively communicate these insights to individuals who don't regularly engage with this type of metrics and/or data (post-production teams, strategy teams, etc.)
• Client Management: Leading Biweekly Client Calls, Running Internal Team Bi-weekly Client Strategy Calls, Reporting back on creative direct response ad tests, insights and analytics to inform the creative team for new ad creative. Additionally providing frequent and timely client updates to Internal Teams (TS Pods/ Client Groups)
• Deliver recommendations to clients with conviction which persuades clients to move forward with recommendations for client growth goals. Able to navigate and advise through adversity from clients with the use of data to support the recommendations.
• Owns all client communications to ensure their accuracy and clarity before finalized and sent to the client.
• Develop and foster strong, trusted relationships with your clients from primary POCs to internal stakeholders. Quarterly travel required to hold face-to-face meetings with clients for direct client management and relationship building.
• Media Buying Expertise: Able to serve as the subject matter expert on social media buying (emphasis on Meta) to advise and enhance clients revenue portfolio to expand clients growth potential.
• Operational Skills:
• Strong organizational skills and the ability to juggle multiple priorities and deadlines
• A strategic and analytical thinker who follows through to execution with unyielding attention to details
• Data-driven and results-oriented
• KPI Management:
• Able to hit the internal revenue targets across client accounts (varying percentages across client platforms)
• Able to hit client revenue targets across client accounts (varying depending on client goals / products / strategy)
• Example: ROAS return on ad spend, customer acquisition cost (CAC).

Required Skills And Qualifications:

• 3 years of digital advertising experience (inclusive of experience in direct response marketing)
• Strong quantitative reasoning and data analysis capabilities with a proficiency in excel
• Expert knowledge of Meta Ads Manager.
• Experience leading the strategy and day-to-day management of Facebook Ad programs spending over $500k /month.
• Strong attention to detail and project organizational skills.
• Strong communication with internal and external stakeholders. Inclusive client and management skills

Preferred Qualifications:

• Experience querying FB's ads API
• Experience with SQL and BI tools
• Experience driving ad strategy and execution on Snap, TikTok, Google, and Pinterest.
• Experience working on a collaborative team with creatives.
• Experience creating videos for social media.

Location: New York (Hybrid)

Compensation:

TubeScience provides the wage ranges it reasonably and in good faith expects to pay for all remote roles and as otherwise required by applicable law. The expected range of starting salary for this role is $75,000 - $100,000. Actual compensation may vary within the listed range based on a wide array of factors including but not limited to skill set, experience, and specific geographic location.

Benefits:

• 100% Employee Covered Medical, Dental Insurance
• Unlimited PTO
• Paid Sick Leave
• 401k Matching
• $500/yr for Education and Trainings
• Remote Flexibility (Monthly Remote Work Stipend)
• 100% Paid Parental Leave up to 12 weeks for new parents
• Creative Working Environment
• Personal Coaching

TubeScience is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider all qualified applicants for employment regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please feel free to contact us.