Title: Digital Marketing Coordinator 

Location: Colorado Springs, CO 

Position Type: Full Time-Exempt 

Reports to: Lance Sarabia, Integrated Marketing Manager 

Travel: This position requires some travel 

Brief Overview of Organization 

U.S. Association of Blind Athletes (USABA) is unique within the sports community. As a member organization of the U.S. Olympic and Paralympic Committee (USOPC), USABA is the National Governing Body (NGB) for the Paralympic sports of goalball and blind soccer and a Multi-Sport Organization (MSO) providing programming in numerous sports and physical activities for Americans who are blind and visually impaired. 

Mission and Vision 

The United States Association of Blind Athletes empowers Americans who are blind and visually impaired to experience life-changing opportunities in sports, recreation, and physical activities, thereby educating and inspiring the nation. Every American who is blind or visually impaired will lead a healthy lifestyle by actively participating in sports, recreation, and physical activity. 

History 

Founded in 1976, USABA celebrated its 45th anniversary in 2021. Over that time, the organization has impacted the lives of hundreds of thousands of blind and visually impaired individuals. It has become a vocal champion for the abilities of America’s legally blind residents. USABA has emerged as a world-class trainer of blind athletes, particularly in the sport of goalball, where USABA-trained teams have won 11 Paralympic Games medals and 11 World Championship medals. USABA recently became the Paralympic Sport Organization for goalball and blind soccer (also known as Blind Football). 

Position Summary: 

Digital Marketing Coordinator works alongside the Integrated Marketing Manager to oversee the management and engagement of digital media with a focus on the accessibility of our technology platforms. They will be responsible for maintaining the organization’s website with relevant content and work overtime to improve the website’s functionality. Additionally, they will have graphic design and analytical capabilities and the organization will support further educational development in these two areas. They will be responsible for planning and creating creative social media content, editorial copyrighting, launching social campaigns, engaging the membership and donor community, and activating our grassroots marketing efforts. 

Key Responsibilities: 

• Update organizational website on a daily, weekly and monthly basis based on current needs. Over time begin the development of an easier navigation and the accessibility of the website. 

• Develop yearlong content strategy to increase awareness, engagement, digital reach, and fundraising for USABA membership, donors, sponsors, and core Paralympic sport initiatives. 

• Create accessible digital and traditional external graphics for USABA fundraising efforts, events, and programs. 

• Oversee content, design, and distribution of USABA’s bi-weekly newsletter. 

• Co-Manage and create digital and social media content for our key sports accounts. 

• Co-Responsible for day-to-day social media management and social media platforms. 

• Co-Development of monthly content and editorial calendar across all communication channels. 

• Understand and utilize different social media tools and platforms, including but not limited to content generation and management, social listening, platform management. 

Key Responsibilities continued: 

• Co-Execute and optimize business performance reporting, including but not limited to: weekly recaps, benchmarking, performance monitoring, campaign evaluation, best practices, etc. 

• Co-Develop informative content for members and potential members, including feature articles, videos, podcasts, newsletters, athlete bios, online content, social media content, regular media content, etc. 

• Co-oversee USABA’s digital presence by managing the website, online content, and social media accounts, and help increase awareness, engagement, participation, and membership by driving digital media strategies. 

• Co-Create compelling content for USABA’s individual donor program, foundation and corporate sponsor programs, and events. 

• Assist in the planning, implementation, and evaluation of special events and various programs. 

• Contribute to marketing and creative brainstorming sessions. 

Qualifications: 

• 1 year of social media and content creation experience. 

• Website and social media accessible experience for the blind and visually impaired. 

• Proficient understanding of WordPress, current and emerging social media platforms. 

• Understanding of the Paralympic Movement and sports industry. 

• Experience working with social management and listening platforms. 

• Basic knowledge of photo and video editing tools such as Adobe Photoshop, Canva. 

• Knowledge of working with mail distribution systems and fundraising software. 

• Ability to meet deadlines in a fast-paced environment. 

• Experience in developing branded content and activation concepts. 

Competencies 

• Proactive, creative and team working spirit. 

• Exceptional verbal and written presentation and communication skills. 

• Self-starter and able to work independently. 

• Project Management. 

• High degree of competency with technology, and use within an accessibility space 

• Holds self and others accountable. 

• Strategic & critical thinking plus analytical skills and attention to detail. 

• Experience with analytical platforms such as Google Analytics, Meltwater and E-Tapestry 

• Basic understanding of video editing platforms to include Adobe Premiere Pro or similar platforms 

• Skilled in the use of Microsoft Office Products; Adobe Creative Suite; Video editing software 

Tools, Equipment & Conditions 

• Standard office equipment 

• Traditional & Non-traditional work hours plus weekends. Travel is expected to be about 10-15% o Availability to travel to events in August and November of 2024 

• Proficient in Microsoft Office Suite (i.e., Outlook, PowerPoint, Excel) 

Compensation package 

• Competitive salary range: $37,000 - $42,000 based on experience with bonus potential. Health, dental and vision insurance, retirement plan with an employer-based match.