Unibuddy, a successful Series B business based in London and with teams distributed across Europe, India and North America, is looking to bring in a strong Growth Marketing Manager to support us in the next phase of our delivering our mission. Our mission is to empower every student to make the right decisions along their higher education journey.

We are seeking a dynamic and results-oriented Growth Marketing Manager to join our team and drive growth in the US Higher Education sector, and support the retention and incremental growth of the UK/Europe Higher Education sector. Partnering with the CRO, Founder/CEO, Head of Industry Marketing and supported by a Product Marketing Manager, this role is pivotal in scaling our marketing efforts and achieving ambitious goals. You must have experience of successfully marketing to the higher education sector - specifically to enrolment and admissions teams - in the US.

Responsibilities

• Develop and execute proven and experimentally innovative demand generation strategies (subject to ROI goals), leveraging proven tactics to attract and engage prospective customers in the US higher education market - specifically, enrollment and admissions teams within colleges and universities.
• Collaborate with the sales teams to develop and implement effective outbound and nurture strategies, using proven techniques that work in this sector.
• Utilise data analytics to measure campaign performance, identify areas for improvement, and optimise marketing efforts for maximum ROI - in the US and beyond.
• Leverage deep understanding of the US higher education sector, especially enrolment and admissions processes, to tailor marketing strategies and messaging for optimal resonance.
• Contribute to growth initiatives in the US particularly, but adapting wherever possible from and for the rest of world markets, ensuring cultural relevance.
• Collaborate closely with the Head of Industry Marketing on event strategy in the US, and be the ‘on ground’ person for event marketing execution in the US territory, ensuring that we drive brand awareness, generate leads and nurture relationships with key stakeholders in the HE space.

Person Specification

• Demonstrable experience in growth marketing in the HE sector in the US;
• Demonstrated success in driving growth and achieving marketing objectives;
• Ability and willingness to roll-up your sleeves and execute marketing campaigns from start to finish, with a strong focus on results.
• Proven ability to analyse data, derive insights and use them to inform decision-making and optimise marketing strategies.
• In-depth understanding of the US higher education landscape, including enrollment trends, student personas, and key decision-makers. Experience working within enrollment and admissions teams is a plus.
• Excellent written and verbal communication skills, with the ability to effectively collaborate with cross-functional teams and present results to all levels of an organization.
• Ability and willingness to thrive in a fast-paced, dynamic environment and adapt to changing priorities and market conditions.
• Familiarity with marketing automation tools, Salesforce.com, Outreach and Hubspot.
• Experience in marketing internationally a bonus.

What you'll receive

• Highly flexible work culture. Hybrid (1-2 days in NYC) or fully remote (US-based).
• 25 days PTO plus national holidays and four additional days at the end of the year.
• Enhanced maternity, paternity and adoption leave.
• Health insurance for you, and contributions for your family, dental and vision optional
• Life insurance.
• 401(K) matched 6%.