You belong at Union!

The Director of Marketing plays a key role in providing the highest quality of patient care while the patient is at Union Health.
You would direct the overall communications and marketing activities for the Health System in the areas of advertising, media relations, public relations, external and internal communications, e-health, social media (Internet and Intranet), community education and events.
Additionally, you would develop and implement the marketing portion of our strategic plan to strengthen the Health System position and image in the market and meet or exceed targeted volume, financial and market share goals.

Join us as we provide compassionate service and high-quality care to the Wabash Valley Communities. We are committed to helping you find a role that recognizes your interests, expertise, and talent and helping you achieve your long-term career goals and aspirations. At Union, you’ll experience an inclusive environment in which you are empowered to be your best self every day.

In addition to competitive pay, Union co-workers enjoy:

• Part-time and Full-time schedules
• Comprehensive Benefits
• Paid Time Off starting day one.
• Tuition reimbursement up to $5,250 each year.
• Career Paths 
• Success Sharing
• 403b Retirement Employer Match.
• Much More!

Be part of an organization that is dedicated to your work-life balance, career, growth, and development. Union Health, U Matter and U Belong.

How can we help? Call us at 812-238-7827 or email us at recruiting@uhhg.orgDirector of Marketing

Responsibilities:

• Drives to position Health System as a market leader and bring recognition to system by developing strong relationships with local and national media and overseeing media plan development and implementation in support of Health System goals and brand position.
• Develops and directs implementation of the Health System marketing plan by collaborating and partnering with other leaders.
• Ensures the Health System brand is consistently represented across all media deliverables by communicating brand standards to direct reports to ensure proper implementation.
• Ability to assess new market and/or customer segments and development of appropriate strategies and tactics to drive penetration. Conduct landscape assessments of markets.
• Collaborate with Marketing and Leadership team to uncover insights for developing marketing and branding strategies for existing and new services.
• Develops and adheres to departmental staffing, revenue and/or expense budgets. Responds to changes in the business which may affect the ability to achieve the budget goals.
• Work with the PR team to identify and execute public relations efforts that align to branding and messaging
• Identify and develop new topics and ideas to expand our thought leadership in the marketplace
• Initiate processes for media inquiry responses and crisis communications, working closely with executive leadership to seek agreement on messaging strategy, timing and delivery
• Overall responsibility for Health System internal communication.

Required Skills:

• Successful track record in senior marketing role and campaign creation
• Excellent leadership, communication, and decision-making skills
• A successful track record of effectively communicating with senior level executives, board members, physician leaders, elected officials, and key community stakeholders
• Experience and knowledge in government relations and working with elected officials and key stakeholders
• Highly developed organizational, communication, planning and leadership skills; diplomatic with the ability to build positive relationships across the health system
• Excellent writing skills
• Excellent coaching and mentoring skills to ensure an effective Health System marketing and communications team
• Uses market intel, relevant data and metrics, reports, and tools to create effective market strategies to achieve the Health System vision, mission and goals. Provides marketing leadership, support, mentorship, coaching and accountability to team.

Education / Experience Requirements:

• Bachelor’s Degree required, master’s degree preferred in marketing, advertising, or communications
• 5 years leading a marketing, advertising, or communications team preferably in a Healthcare setting.

Please note that the salary information provided on the career site for this position opening may not necessarily reflect the accurate compensation associated with the role.
We encourage candidates to inquire further and engage in direct communication with Union Health for comprehensive salary details.

As an EOE/AA employer, Union Hospital, Inc. will not discriminate in its employment practices due to an applicant's age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran or disability status.
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