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Overview of the Company
United Wheels Inc. (“UWI”) is an international, privately held business, with affiliated companies and operations in Asia, the Americas and around the world. UWI is a world leader in the design, manufacture and international distribution of bicycles, e-bikes, and rideable toys, manufacturing more than 6 million bicycles and e-Bikes each year. In additional to cycling, UWI is at the forefront of materials science though Allite Inc. and its affiliated companies, which utilizes its proprietary magnesium alloys across numerous industries (e.g., sporting goods, robotics, electronics, aerospace, etc.).
UWI owns and operates several bicycle-related subsidiaries. These subsidiaries include:
• Huffy Corp. (https://www.huffybikes.com/), the iconic bicycling company based in Dayton, Ohio, with more than 125 years of bicycling history.
• Buzz Bicycles (https//.buzzbicycles.com)
• Batch Outdoors Inc. (https://www.batchbicycles.com/)
• Niner Brands International Inc. (https://ninerbikes.com/)
• VAAST Bicycles, (a division of Allite Inc.) (https://www.vaastbikes.com/)
Summary
The Marketing Manager will be responsible for developing and executing marketing plans along with delivering innovative initiatives for Buzz & Batch brands. The position will collaborate with cross-functional departments and other resources as needed to lead the execution of long-term marketing strategies. Determine marketing specifications, competitive analyses, market summaries and like documents to create and implement impactful marketing initiatives.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
• Lead the development and execution of marketing strategies including but not limited to public relations, tradeshows, advertising, social media, online product content, and events. Will also lead current and future marketing team as it develops.
• Develop marketing plans aimed at domestic as well as international market entry and growth.
• Collect and deliver Rider insights that help shape product and commercial innovation.
• Create and grow brand awareness with innovative programs and customer connection strategies within B2B as well as B2C.
• Responsible for building a world class marketing team and creating a strong brand position and awareness as the company grows.
• Market & Sales support
• Digital strategy & social media marketing
Education and/or Experience
This position requires a bachelor’s degree or equivalent work experience in Marketing or related field. Master’s degree in marketing or related field preferred. Must have a minimum of five years of experience in a fast-paced business environment. Preferably at least five years of lifestyle, sports, or consumer goods marketing management experience. Must possess the technical expertise to enable them to successfully sell, market and advertise the products. Strong project management skills include acting as the leader with the ability to influence a cross-functional team. Must be proficient in Microsoft Office Products. Candidate must possess strategic ability to assess marketing and sales support requirements and translate this insight into efficient sales enablement tools and activities. Requires experience working with an international multicultural internal and external customer base. Extensive experience with social media platforms, new media and digital marketing is required. Must have experience with content creation and management (CMS) for websites and other online platforms and services. e-Commerce experience is preferred. This position will require a valid driver’s license and will travel approximately 20% domestically and internationally. Must be able to obtain a valid passport for international travel. A passion for Cycling and the Outdoors! Experience in the Cycling industry preferred.
Competencies
• Customer Focus - Aims to satisfy all customers while maintaining effective relationships, both internal and external. Maximizes those relationships to improve personal, department, and organizational performance. Holds co-workers and customers to a similar standard.
• Energy - Have a tremendous amount of energy and passion for our people, products, and brands. Approaches each date willing to take on the day’s challenges. Operating at their individual peak performance without encouragement.
• Energize - Energize teams with enthusiasm and excitement without intimidating them. Projects a positive mental attitude and can-do spirit, who lifts members of his / her team. Does not get discouraged by setbacks.
• Edge - Have a competitive edge and an overwhelming desire to win. Hates losing and will give 100% commitment to achieving or exceeding their plan. Willing to make difficult decisions, when called upon.
• Execution - Action and performance oriented and focused on attaining results. A team player who is reliable and follows through on tasks to completion. Attention to details.
• Increases Company Value - Strives to increase sales, reduce costs, improve efficiency, and maximize profits to increase the value of the Company.
• Innovative / Continuous Improvement - Committed to improving processes, products, services, and a willingness to embrace change for the benefit of our team, department, organization, and shareholders.
• Integrity - The quality of being honest and having strong moral principles; moral uprightness. Elevating challenges to collaborate with co-workers, SLT, ELT, and the Board.
Language Skills
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.
Mathematical Skills
Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
Reasoning Ability
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Computer Skills
Microsoft Office Products with extensive experience with social media platforms, new media, and digital marketing.
Certificates, Licenses, Registrations
None Required.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Full Time
$94k-122k (estimate)
06/18/2024
07/06/2024
AGCR EXTENSION COUNTER, DELHI
100 - 200
1973
SUNDEEP AGGARWAL
<$5M
Durable Manufacturing
The following is the career advancement route for Marketing Manager positions, which can be used as a reference in future career path planning. As a Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager. You can explore the career advancement for a Marketing Manager below and select your interested title to get hiring information.
If you are interested in becoming a Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Marketing Manager job description and responsibilities
Provide reports and analysis of marketing activities to senior managers and board of directors.
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Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Manager jobs
Extensive experience with practices and techniques related to traditional and digital marketing within the retail landscape.
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Work with creative teams on developing compelling and engaging content across all marketing channels for a cohesive look and feel.
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Successful candidates will have a deep knowledge of experiential marketing and project management experience.
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A marketing manager needs leadership abilities and excellent project management skills to lead their team.
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Along with being able to provide feedback, marketing managers need to be able to accept feedback calmly and without getting angry.
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Step 3: View the best colleges and universities for Marketing Manager.