The digital content creator/social media manager is responsible for developing and executing social media plans, campaigns and tactics in a manner that supports institutional marketing and public relations initiatives, particularly in the areas of student recruitment, engagement, public relations and brand awareness. This position is also responsible for multimedia content production to support social media efforts.

Expert-level familiarity with Facebook, Twitter, Instagram, LinkedIn and YouTube. Ability to multi-task, set priorities and make decisions in real-time, as well as identify threats and opportunities within user-generated content and make quick decisions about how to address those issues. Create and curate content in real-time and integrate that content into multiple social channels. Be fluent in the culture and function of multiple social media platforms and communities. Strong analytical, planning, forecasting and research skills. Excellent verbal and written communication skills. Knowledge of the structure and content of the English language, including the meaning and spelling of words, rules of composition, and grammar. Ability to work in departmental and cross-departmental teams. Dependable and detail-oriented. Demonstrated proficiency in video/audio/photo editing and capture, basic graphic design, and mobile phone photo and video capabilities. Working proficiency in Adobe Creative Suite, Microsoft Office and Google Apps. Ability to work in a Mac environment. Familiar with reporting social media metrics from a variety of platforms.

Minimum Qualifications:

Bachelor's degree in public relations, journalism, communications or related field and 3 years relevant experience or an equivalent combination of training and experience.

Preferred Knowledge/Skills/Abilities:
Understanding of the UAF brand and the ability to relay it consistently across multiple social media networks.
Experience in advertising, public relations and online marketing policies and practices.
Basic knowledge of ICS/NIMS via training, coursework or experience.
Working knowledge of Associated Press style and journalistic principles.
Science communication experience or education.
Working knowledge of social media best practices in a higher education setting.
Ability to work flexible hours as needed to cover important events and activities.
Demonstrated experience using social media in a professional setting.
Professional experience in marketing, public relations/affairs, journalism or communications.

Position Details:

This is a full-time, exempt staff position with a competitive salary and full employee benefits package. UA provides a generous compensation package that includes retirement options, annual leave, 12 paid holidays per year, tuition waivers for employees and family members, and affordable medical, dental and vision care coverage. New hires will be placed on the UA Staff Salary Schedule, Grade 79, based on education and experience.

Applications will be accepted for review on June 27, 2024, to ensure consideration, please apply by 11:55 PM, Alaska Standard Time on DAY BEFORE REVIEW DATE (6/26/2024).

*To be eligible for this position, applicants must be legally authorized to work in the United States without restriction. Applicants who now or may in the future require visa sponsorship to work in the United States are not eligible.

The University of Alaska (UA) is responsible for providing reasonable accommodations to individuals with disabilities throughout the applicant screening process. If you need assistance in completing this application or during any phase of the interview process, please contact UA Human Resources by phone at 907-450-8200.

UA is an affirmative action/equal opportunity employer, educational institution and provider and prohibits illegal discrimination against any individual: www.alaska.edu/nondiscrimination.

The successful applicant is required to complete a background check. Any offer of employment is contingent on the background check.

Your application for employment with the University of Alaska is subject to public disclosure under the Alaska Public Records Act.

If you have any questions regarding this position, please contact Bridget Thimsen SBO Sr. HR Coordinator, at bmthimsen@alaska.edu.

All employees at the University of Alaska are expected to uphold the highest standards of ethics and professionalism when conducting or engaged in university business.

*Each university within the University of Alaska system publishes an Annual Security and Fire Safety Report which contains information regarding campus safety and security including topics such as: campus law enforcement authority; crime reporting policies; campus alerts (Timely Warnings and Emergency Notifications); fire safety policies and procedures; programs to prevent dating violence, domestic violence, sexual assault and stalking; the procedures the University will follow when one of these crimes is reported; and other matters of importance related to security on campus. The report also contains information about crime statistics for the three most recent calendar years concerning reported crimes that occurred on campus; in On-Campus Student Housing Facilities; in Noncampus buildings or property owned or controlled by the University or a recognized student organization; and on public property within, or immediately adjacent to and accessible from, the campus. The report also contains fire statistics for any fires occurring in an On-Campus Student Housing Facility during the three most recent calendar years.

Access to the reports is available at:

UAA: (Addresses Anchorage campus, Aviation Technology Complex, JBER - Elmendorf Extension, JBER - Richardson Extension, Kenai Peninsula College - Kachemak Bay campus, Kenai Peninsula College - Kenai River campus, Kodiak College, Kodiak High School Extension, Matanuska-Susitna College, Prince William Sound College, and Prince William Sound College - Cordova Extension) Online: https://www.uaa.alaska.edu/students/safety. Request a paper copy in person: UAA Police Department Office at Room 114 of Eugene Short Hall on the Anchorage campus / UAA Dean of Students Office at Room 122 of Rasmuson Hall on the Anchorage campus. Request a paper copy by mail: 907-786-1120 or police@uaa.alaska.edu / 907-786-1214 or uaa_deanofstudents@alaska.edu. 

UAF: (Addresses Fairbanks Campus, Bristol Bay Campus, Chukchi Campus, Community and Technical College, Kasitsna Bay Campus, Seward Marine Center, Tok Campus, Kuskokwim Campus, and Northwest Campus) Online: https://www.uaf.edu/orca/files/ASFSR.pdf. Request a paper copy in person: UAF Office of Rights, Compliance and Accountability on the 3rd Floor of Constitution Hall. Request a paper copy by mail: 907-474-7300 or uaf-orca@alaska.edu.

UAS: (Addresses the Juneau Auke Bay Campus, Juneau Technical Education Center, Sitka Campus, & Ketchikan Campus) Online: https://uas.alaska.edu/equity-and-compliance/docs/clery/UAS_ASFSR.pdf. Request a paper copy in person: Hendrickson Building, Suite 202 on the Juneau campus. Request a paper copy by mail: 907-796-6371 or emailing uas.clery@alaska.edu.