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Digital Marketing Strategist, Communications and Marketing
$99k-129k (estimate)
Full Time | Colleges & Universities 4 Weeks Ago
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University of Tennessee is Hiring a Digital Marketing Strategist, Communications and Marketing Near Chattanooga, TN

Digital Marketing Strategist ( Communications & Marketing Professional 2 – MR10 ) Communications and MarketingUniversity of Tennessee, ChattanoogaThe Digital Marketing Strategist is a member of the central communications and marketing division and is responsible for creating, managing, optimizing, and reporting for paid digital marketing campaigns to increase brand awareness, drive website traffic, and generate leads and enrollment. This role requires a deep understanding of pay-per-click (PPC) advertising platforms such as Google Ads, display, and social platforms, in addition to search engine marketing (SEM).
This position works closely with undergraduate and graduate enrollment management, web development/IT, academic colleges, advancement, and continuing professional education to accomplish university goals. This position also has a management function in supervising student staff.
Primary Responsibilities
  • Provides daily management of paid digital marketing campaigns
  • Develops, executes, and manages PPC campaigns across various channels
  • Conducts keyword research to guide content teams
  • Optimizes landing pages for search engine marketing
  • Monitors performance and adjust campaigns to gain better return-on-investment
  • Keeps abreast with PPC and SEM trends and developments
  • Produces reports for management (e.g., dashboards)
  • Provides leadership, management, and training for student employees
  • Leads centralized digital marketing support for campus including prepare and delivering workshops and one-on-one trainings
  • Participates in committees and task forces as needed
  • Identifies and participates in appropriate professional development activities
  • Other duties as assigned
The Ideal Candidate Will Possess The Following
  • Proven skills in managing PPC campaigns
  • Analytical thinking with strong math skills
  • Excellent communication skills
  • Knowledge of HTML and XML is a plus
  • Knowledge of SEO and digital marketing concepts
  • Working knowledge of analytics tools (Google Analytics, Tableau, Looker Studio, etc.)
  • Abilities with platforms including Google Ads and social
  • Abilities in data analysis and reporting
  • Abilities with Google Tag Manager
  • Abilities with multiple platforms (e.g., Google Ads, social, etc.) is preferred
  • Proficient abilities in MS Office (particularly Excel)
Review of applications will begin April 8, 2024, and continue until the position is filled. Applications received bythis datewill receive priority consideration.
For full consideration please include an attached resume and cover letter in addition to your online application. Please ensure that the attachments are marked relevant to your submission.
Minimum QualificationsR equires a bachelor’s degree in marketing, digital media, or related field; 2 years’ experience in digital marketing including:
  • Managing PPC campaigns, specifically Google Ads and Google Tag Manager
  • Experience in data analysis and reporting
  • Experience with analytics tools (Google Analytics, Tableau, Looker Studio, etc.)
  • Proficient in Office 365 (particularly Excel and Teams)
Or an equivalent combination of education, training, and experience
Preferred Qualifications3 years’ experience in digital marketing including:
  • Understanding of HTML and XML is a plus
  • Familiarity with multiple platforms (e.g., Google Ads, social, etc.) is preferred
  • Google Ads certification is a plus
The University of Tennessee Chattanooga is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA institution. All qualified applicants will receive equal consideration for employment and will not be discriminated against on the basis of race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or protected veteran status.JobOther Professional
Primary LocationUS-Tennessee-Chattanooga
OrganizationUniversity Relations
ScheduleFull-time
Campus/InstituteChattanooga
Job PostingMar 28, 2024, 10:57:58 AM

Job Summary

JOB TYPE

Full Time

INDUSTRY

Colleges & Universities

SALARY

$99k-129k (estimate)

POST DATE

05/27/2024

EXPIRATION DATE

07/17/2024

WEBSITE

utk.edu

HEADQUARTERS

KNOXVILLE, TN

SIZE

7,500 - 15,000

FOUNDED

1794

CEO

GOVERNOR PHIL BREDESEN

REVENUE

$1B - $3B

INDUSTRY

Colleges & Universities

Related Companies
About University of Tennessee

The University of Tennessee is a public land-grant university headquartered at Knoxville. Founded in 1794, it is the flagship institution of the statewide University of Tennessee system with nine undergraduate departments and eleven graduate departments and hosts more than 26,000 students from all 50 states and more than 100 foreign countries. In its 2009 ranking of universities, U.S. News & World Report ranked UT 118th among national universities and 52nd among public institutions of higher learning. Its ties to Oak Ridge National Laboratory, established under UT President Andrew Holt and con...tinued under the UT-Battelle partnership, have positioned the University as co-manager and allow for considerable research opportunities for faculty and students enjoyed by few other institutions of comparable standing. Also affiliated with the University are the Howard H. Baker, Jr. Center for Public Policy, the University of Tennessee Anthropological Research Facility, and the University of Tennessee Arboretum, which occupies 250 acres of nearby Oak Ridge, Tennessee and features hundreds of species of plants indigenous to the region. The University is a direct partner of the University of Tennessee Medical Center, the only Level I trauma center in the East Tennessee region and a self-proclaimed 'teaching hospital' due to its aggressive medical research programs and position as the primary career destination for most medical school graduates of the University of Tennessee Health Science Center at Memphis. More
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