About upGrad

upGrad, founded in 2015, is a global leader in higher education. They offer more than 100

cutting-edge courses in various fields including data science, machine learning, software and

technology, business, management, and analytics in partnership with globally recognized

universities. With an industry-relevant curriculum and outcomes-based learning approach,

upGrad has transformed the careers of over 2 million learners across 85 countries.

upGrad is highly regarded in the industry and has received recognition for its achievements. We

are among GSV Global EdTech 50 and are ranked among the Top 50 in the FT Asia-Pacific

High-Growth Companies 2021. upGrad has also been selected as LinkedIn's Top Startups for

three consecutive years.

Key Responsibilities

● Manage and optimize paid advertising campaigns across various digital channels,

including Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.

● Implement ad creation best practices, targeting, bidding strategies for maximum

ROI.

● Conduct thorough keyword research, audience targeting, and ad creative testing to

maximize ROI and achieve campaign objectives.

● Monitor and report on key performance metrics, such as CTR, CPC, CPA, and ROAS, to

track campaign performance and identify areas for improvement.

● Work alongside the central marketing team to align campaign objectives and

budgets.

● Carry out extensive market research to identify industry trends, opportunities and

challenges.

● Give actionable insights on how to improve current programs as well as strategy

formulation for new launches.

● Look into possible geographical expansions within the US market.

● Give data-driven recommendations that will aid in decision-making processes.

● Communicate effectively with internal teams and external partners so as to ensure

that they are on one page regarding marketing initiatives.

● Prepare regular reports on marketing performance analysis including key metrics

and insights

● Work closely together with CRM & tech teams where necessary.

● Be flexible to work varied hours as needed to accommodate campaign launches,

meetings, or urgent tasks with a Central team based out of India.

Qualifications

● Bachelor's degree in Marketing, Business Administration, or related field.

● Min 3 Years of work experience in Performance Marketing.

● Proven experience managing campaigns across Google, Meta, and LinkedIn platforms.

● Strong analytical skills and proficiency in data analysis tools.

● Excellent communication and interpersonal skills.

● Ability to work independently and collaboratively in a fast-paced environment.

● Prior experience in market research and geographical expansion strategies is a plus.

● Familiarity with CRM systems and ad tech platforms preferred.

We offer a competitive salary and benefits package. If you are passionate about creating

innovative solutions in a fast-paced work environment, we encourage you to apply. Please be

advised that this opportunity is exclusively available to individuals eligible to work in the United

States.