203 Social Media Manager Jobs in Washington, DC
Urban Land Institute is Hiring a Social Media Manager Near Washington, DC
The Urban Land Institute (“ULI”) is a 501(c)(3) nonprofit research and education organization supported by its members. Founded in 1936, the Institute has more than 48,000 members worldwide representing the entire spectrum of land use and real estate development disciplines, working in private enterprise and public service. As the preeminent, multidisciplinary real estate forum, ULI facilitates the open exchange of ideas, information, and experience among local, regional, national, and international industry leaders and policy makers dedicated to creating better places. The mission of ULI is to shape the future of the built environment for transformative impact in communities worldwide.
The Social Media Manager will be the primary lead responsible for developing and managing social media content that enhances ULI Global and America’s regional thought leadership, influence, and brand awareness. This role involves creating compelling content, managing social media channels, engaging with the ULI social community, and collaborating with various stakeholders to ensure content accuracy and consistency. The ideal candidate will be creative, strategic, and proficient in using social media tools and analytics.
The salary range for this position has been set at $75,700 to $80,350 annually. Actual salary will vary based on factors including experience, education, skills, and other job-related factors. The range listed is just one component of ULI’s total compensation package for employees which includes a full and competitive benefits package.
SPECIFIC RESPONSIBILITIES:
Content Creation and Management
- Develop, draft, and publish 2-3 posts per week with a primary focus on LinkedIn, followed by Instagram, Twitter, and Facebook.
- Collect, create, and collaborate on assets such as graphics, visuals, and storyboards.
- Schedule and manage posts using Hootsuite or similar tools.
- Regularly update the social media editorial calendar, adjusting based on performance data and engagement metrics.
- Represents ULI as a global organization and can liaise with regional and district council colleagues.
- Actively engage with the community by liking, resharing, and commenting on content from regional offices, stakeholders, and district council pages.
- Provide social media support to district councils, including advice on creating Canva graphics and troubleshooting Hootsuite issues.
- Monitor social media inboxes, promptly addressing and tracking incoming requests.
- Lead weekly social media standup meetings to review and plan content strategies.
- Distribute user-generated content to stakeholders and employees to increase engagement around key events using hashtags and graphics.
- Develop and implement best practices and guidelines for effective social media management.
- Manage social media inbox and lead weekly content planning meetings.
- Develop and manage social media performance metrics dashboard and monthly report out.
- Collaborate with the communications team to create weekly content that aligns with broader organizational goals.
- Develop a proactive 6-7 month social media calendar in coordination with the VP of Communications, highlighting major themes, events, and milestones.
- Support bespoke campaigns focused on engagement tools for various stakeholder groups, such as the Health Leaders Network and employee engagement initiatives.
- Contribute to the downtown revitalization campaign by providing strategic recommendations and managing content delivery.
- Ideally 4-7 years experience in leading social media management for key organizational accounts.
- Strong creative skills with a strong understanding of the real estate industry.
- Proficiency in social media tools and tactics, including Hootsuite, Canva, and analytics platforms.
- Experience with paid social media strategies.
- Ability to create and edit graphics and video content.
- Ability to juggle multiple priorities and work under pressure.
- Bachelor’s degree in communications, Journalism, and/or other relevant fields.
- Prior experience working in a digital media agency and brand campaigns and/ or managing social media for political campaigns.
- Interest in built environment (housing, commercial real estate, city revitalization, urban planning and development)
- An experienced writer capable of writing in various formats.
To apply, please follow the link below. Please submit a résumé and letter of interest. ULI is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
EOE/m/f/d/v. No relocation reimbursement is offered at this time.
Job Summary
Full Time
Business Services
$110k-142k (estimate)
05/23/2023
07/17/2024
dawcapital.com
Washington, DC
<25
Business Services
Related Companies
The job skills required for Social Media Manager include Social Media Strategy, Social Media Content, Initiative, Community Management, Publishing, Advertising, etc. Having related job skills and expertise will give you an advantage when applying to be a Social Media Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Social Media Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Social Media Manager positions, which can be used as a reference in future career path planning. As a Social Media Manager, it can be promoted into senior positions as a Social Media Communications Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Social Media Manager. You can explore the career advancement for a Social Media Manager below and select your interested title to get hiring information.
If you are interested in becoming a Social Media Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Social Media Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Social Media Manager job description and responsibilities
As the team lead, the social media manager will need to supervise junior team members, set up processes, and even manage multiple projects.
03/06/2022: Lynchburg, VA
Manages marketing and advertising on social media.
02/05/2022: Eugene, OR
Social media management requires high level efficiency, from setting up an editorial calendar to keeping all relevant social media channels updated.
03/11/2022: Stamford, CT
Social media managers are responsible for communicating with clients about their strategy and ensuring that the client’s vision comes to life on social media channels.
02/15/2022: Las Vegas, NV
The social media manager also strategizes how to grow and further develop the business through social media.
02/15/2022: Ventura, CA
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Social Media Manager jobs
Becoming a social media manager takes more than having a social media account.
12/23/2021: New Suffolk, NY
Most social media managers also have soft skills that help them excel at their jobs.
01/09/2022: Anaheim, CA
Social media managers often work with tight deadlines and may be on the receiving end of hurtful social media comments.
02/04/2022: Lincoln, NE
There are no set qualifications for becoming a social media manager, although many entrants have a degree, and some employers require this.
02/19/2022: Cedar Rapids, IA
Content curation has always been a major part of social media marketing skills.
01/12/2022: Wilmington, NC
Step 3: View the best colleges and universities for Social Media Manager.
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