About Valley
Valley Cooperative Association (VCA) is a member-owned cooperative specializing in providing premium baking and brewing ingredients, supplies, and business services. Recognized as Vendor of the Year by the Wisconsin Bakers Association in 2023, Valley excels in delivering customized solutions and fostering strong industry partnerships.
Job Summary
Are you a marketing aficionado with a passion for crafting compelling communications, executing impactful campaigns, and fostering exceptional customer engagements? Valley Cooperative Association is seeking a dynamic CRM Marketing Specialist to champion our company through strategic communications, innovative campaigns, and memorable events. As a CRM Marketing Specialist, you will be responsible for managing our company's interactions with current and future customers. Your primary goal will be to ensure our company's CRM (Customer Relationship Management) system is effectively implemented and maintained to optimize customer satisfaction and retention. As the CRM Marketing Specialist, you will play a pivotal role in promoting Valley as an industry expert while enhancing the overall customer experience through tailored initiatives.
Responsibilities

• Develop and implement CRM strategies to improve customer service experience, generate leads and drive operational efficiency.
• Manage and maintain our CRM platform (S2K) to ensure data accuracy and integrity.
• Create and deliver reports and analytics to measure CRM performance and effectiveness.
• Collaborate with sales, marketing, and customer service teams to ensure seamless CRM integration across the organization.
• Train employees on CRM system usage and best practices.
• Conduct regular audits of CRM data to identify and resolve inconsistencies.
• Stay updated on industry trends and best practices in CRM.
• Develop and implement formal marketing campaigns aligned with Valley's Brand Strategy, including training invitations, promotional flyers, seasonal preorder guides, new product introductions, and product images/specifications.
• Plan, create, coordinate, and execute Valley events in collaboration with Valley's Marketing Manager, including the Golf Outing, Annual Food Show, Shareholders Event, and Annual Report.
• Ensure accuracy of web information and refine product catalog to enhance customer experience.
• Craft articles, press releases, and content to establish Valley as a leader in the industry across all Valley business units.
• Lead the creation, management, and execution of Valley's internal and external monthly communications in adherence to Valley's brand playbook.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Proven experience as a CRM Specialist or similar role.
• In-depth knowledge of CRM systems and practices (e.g., Salesforce, HubSpot, S2K).
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Certification in CRM or related field is a plus.

Benefits:

• Competitive salary commensurate with experience.
• Comprehensive benefits package including health, dental, and vision insurance.
• 401(k) retirement plan with employer match.
• Opportunities for professional development and advancement.
• Friendly and collaborative work environment.

Valley Cooperative Association is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All qualified applicants will receive consideration for employment without regard to any of these characteristics. We encourage individuals from underrepresented backgrounds to apply and join our team, as we believe that diversity enriches our work environment and drives innovation.