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Director of Marketing
Valora Inc San Francisco, CA
$208k-264k (estimate)
Full Time | Business Services 2 Days Ago
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Valora Inc is Hiring a Remote Director of Marketing

Valora is seeking an experienced and dynamic Director of Marketing to lead our marketing efforts and drive the growth of our brand. As the Director of Marketing, you will lead strategy and manage a multidisciplinary Marketing Team and be responsible for new user and ecosystem growth. The ideal candidate will have a deep understanding of the crypto industry, a proven track record of successful marketing campaigns, and the ability to think strategically and execute efficiently. This role will be crucial in expanding our market presence for Valora and Mobile Stack, acquiring new users and ecosystem partners, and building a loyal community. We’re also looking for an entrepreneurial marketing leader who likes to set strategy, manage teams, and is also comfortable doing the work in collaboration with an all-star team.

As the Director of Marketing:

  • You will be responsible for defining and implementing a marketing strategy that drives significant customer acquisition (B2C) and ecosystem growth (B2B and partnerships) to achieve our objective of onboarding the first billion people to web3 via mobile
  • Specifically, you will own strategic positioning of Valora, and all growth initiatives, channels, touch points, and domains:
    • Domains include strategic positioning, audience definition, branding, communications, growth, lifecycle, etc. as well as providing strategic guidance/input to cross-functional counterparts
    • Touch points include every stage of the marketing funnel from awareness and consideration to activation and advocacy for B2C and B2B audiences
    • Channels include website, blog, email, social (Facebook, Instagram, YouTube, LinkedIn), events, paid media, in-app messaging, partner/ecosystem marketing and more
  • Manage and lead a multi-disciplinary marketing team (3 full-time employees and a portfolio of freelance partners)
  • Develop and lead an integrated marketing strategy to increase user acquisition and ecosystem growth across brand and content channels
  • Create engaging educational materials for our target audiences to engage, inform and motivate them to get the most out of the Valora ecosystem
  • You’ll successfully and actively partner with cross-functional stakeholders in Product & Engineering to uncover business, market, user, and competitive insights to drive impact and results
  • You’ll be responsible for setting & tracking budgets and key marketing KPIs in accordance with company objectives

You have:

  • At least 8 years of relevant marketing and leadership experience
  • Experience in marketing consumer mobile applications, ideally in fintech/crypto; or have worked on partnership / ecosystem marketing for a web3 project
  • Excellent communication, analytical, and critical thinking skills, with the ability partner effectively with cross-functional teams in a remote environment
  • Management experience, and a passion for growing teams and mentoring others
  • Awareness of the evolving landscape of marketing tools, technologies, resources, trends and best practices
  • Desire to stay informed on the crypto industry, relevant current events and pop culture
  • Personal alignment with the company mission and values
  • High emotional intelligence, and a highly collaborative and can-do spirit
  • Working knowledge of common business tools (e.g. Slack, Notion, Google Workspace) and marketing tools (e.g. Contentful, CleverTap, Google Analytics, Sprout)

Job Summary

JOB TYPE

Full Time

INDUSTRY

Business Services

SALARY

$208k-264k (estimate)

POST DATE

06/26/2024

EXPIRATION DATE

08/24/2024

WEBSITE

valora.com

HEADQUARTERS

LIMA

SIZE

500 - 1,000

FOUNDED

1905

REVENUE

<$5M

INDUSTRY

Business Services

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The job skills required for Director of Marketing include Leadership, Initiative, Insight, Collaboration, B2B, Marketing Strategy, etc. Having related job skills and expertise will give you an advantage when applying to be a Director of Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director of Marketing. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Director of Marketing positions, which can be used as a reference in future career path planning. As a Director of Marketing, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director of Marketing. You can explore the career advancement for a Director of Marketing below and select your interested title to get hiring information.

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If you are interested in becoming a Director of Marketing, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director of Marketing for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Director of Marketing job description and responsibilities

A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly.

02/05/2022: Reading, PA

A Marketing Director reports to the Chief Marketing Officer.

01/03/2022: Birmingham, AL

The marketing director leads and guides the efforts of the marketing department.

02/04/2022: Reno, NV

They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyze the market and competitors.

01/14/2022: Fort Smith, AR

They typically manage marketing of a business, organization, particular product or group of products.

01/02/2022: Chico, CA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Director of Marketing jobs

The director of marketing generally has at least five to 10 years of applicable experience.

01/09/2022: Orange, CA

Organizations focused on growth will want to hire a Marketing Director who understands the value of digital advertising and the landscape of platforms that exist.

02/22/2022: Saint Louis, MO

Experience with digital marketing forms such as social media marketing and content marketing, required.

01/26/2022: Lafayette, LA

Director of Marketing are often required to oversee and facilitate the activities of several different departments and offices.

03/12/2022: Lawrence, MA

Director of Marketing requires some amount of technical expertise and experience.

02/28/2022: Charleston, SC

Step 3: View the best colleges and universities for Director of Marketing.

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