Overview

The DCSEU’s Events & Social Media Coordinator is responsible for cultivating a rich brand experience by combining online and offline strategies to reach and engage more diverse audiences.

This position requires a candidate to take a hands-on approach to getting the job done and making it their own. This includes leading a collaborative and strategic approach to community engagement activities and building a robust social media following.

The Events & Social Media Coordinator will be responsible for building online and offline communities through the collaborative development and implementation of both an Events strategy and Social Media content strategy. They will be responsible for attending events, analyzing engagement data, identifying trends in customer interactions, and making recommendations for improvements.

This position is to be located as a hybrid role based out of our office in the District of Columbia. DC Residents highly preferred.

Responsibilities

Offline Events

• Create a thriving events strategy that furthers organization-wide, contract, and market-level goals, in collaboration with team members across departments,
• Lead the implementation of the Events Strategy; facilitate cross-departmental collaboration and communication, train and coordinate event staff, ensure staff have the resources needed to attend and execute events on behalf of DCSEU,
• In addition to other DCSEU staff, serve as a brand ambassador in public settings to educate end-customers about the value of energy efficiency and how to engage in DCSEU services. This includes developing and delivering presentations to customers, organizations, and community groups as required and requires a flexible schedule that will include some weekends and evenings.
• Manage an event and sponsorship plan and budget, set by the Senior Manager, Marketing and Communication.
• Facilitate event logistics with venue staff, contractors, suppliers, etc. This includes delivery of materials and troubleshooting day-of logistics.
• Track and report on DCSEU-wide outreach and community events.
• Provide support in the distribution of DCSEU’s Annual, Quarterly and Monthly reporting.
• Build customer loyalty by deepening engagement with Washingtonians through community engagement, and visually incorporating that engagement into our social media strategies.

Social Media

• In collaboration with the Marketing and Communications Manager, create and maintain a robust social media content calendar that includes regularly posting text, video, and images that engage District target markets.
• Craft engaging creative content that aligns with DCSEU goals, social media trends, and market changes to interest and engage people,
• Work alongside the Customer Support team to follow online conversations on our social media accounts and solve customer concerns using social media platforms,
• Work with the broader Marketing & Communications team to develop social media marketing campaigns that achieve brand and program goals,
• Develop and analyze social media strategy, identifying strategic weaknesses and making recommendations for improvements,
• Research social media trends and inform the broader Marketing & Communications team of changes that are relevant to DCSEU marketing strategy,
• Support content planning, development, and coordination on all DCSEU media channels i.e. blog and newsletter.
• Work with the DCSEU Marketing & Communications team to set key performance indicators (KPIs) for social media campaigns (ex: targets for key engagement data such as shares/likes) and measuring campaign performance against the KPIs,
• Other duties as assigned.

Qualifications

• Strong personal commitment to the mission, vision, goals, and values of VEIC.
• Bachelor’s degree plus at least three years of experience in marketing, communications, advertising, community engagement, and/or public relations or a combination of education and experience from which comparable knowledge and skills were acquired.
• A valid driver’s license and compliance with the Motor Vehicle Safety guidelines outlined in VEIC’s personnel policies.
• Strong interpersonal skills with demonstrated ability to work in a collaborative team environment, supporting the needs of internal staff at all levels within the organization, as well as external subcontractors and vendors as needed.
• Demonstrated ability to function in a fast-paced and dynamic work environment, balancing and prioritizing a variety of competing demands.
• Demonstrated problem-solving skill and ability to be organized, detail and deadline-oriented, and accurate.
• Excellent written and verbal communication skills.
• Basic graphic design experience in Canva preferred. Experience in the Adobe Creative Suite (Illustrator, Photoshop, InDesign and XD) a plus.
• Ability to create and use a variety of digital assets (photos, images, video, GIFs, and other forms of multimedia).
• Demonstrated experience in providing superior customer service.
• Knowledge and proficiency in social media platforms for businesses (e.g., Facebook, Instagram, LinkedIn, Twitter, Tik Tok, etc.)
• Experience using enterprise social publishing tools (e.g. Meltwater, Hootsuite) and publishing directly on each platform
• Superior proficiency with Microsoft Office applications, including Word, Excel, and PowerPoint.
• Knowledge about the marketing production/printing process is desired but not required.