Overview:

The Retail Events Assistant Manager works closely with our SVP of Strategic Partnerships, Events & Charitable Giving and our Senior Manager, Brand Events & Partnerships on all retail initiatives.

The ideal candidate has strong experience with event development and execution, and a proven track record of generating increased traffic, sales, and brand awareness across a range of retail events. This role requires exceptional multitasking abilities, strong organizational skills, and excellent communication skills to interact with external vendors effectively. The ideal candidate has great project management skills and maintains composure in a fast-paced work environment, providing a personalized and exceptional experience for our clients.

This position reports to the SVP of Strategic Partnerships, Events & Charitable Giving and works from our NYC corporate office.

Responsibilities:

• Lead the execution of franchise events and VB Gives Back events globally, across all Veronica Beard retail locations.
• Develop event strategies, tailored to multi-market retail stores, that drive sales, build brand awareness, customer loyalty, and community relations.
• Ensure franchise events are relevant to our customers. Selecting key brand moments and partnerships that speak to our customer.
• Serve as liaison between all external event partners and retail locations through all stages of the event planning and execution process.
• Execute multi-market retail initiatives that align with the overarching goals of the department and company.
• Foster strong working relationships with external brand partners that have a national presence and the ability to activate across multiple retail doors.
• Work cross-functionally to develop and manage project plans, ensuring all teams are clear on deliverables, timelines, and responsibilities to ensure cohesive branding.
• Maintain detailed event documentation, including timelines, checklists, and post-event reports.

Requirements:

• B.A. or B.S. in Marketing/Communications (or a related field)
• 2-3 years’ experience in special events or communications, experience in RTW (advanced contemporary, or luxury preferred).
• Strong organizational skills and impeccable attention to detail
• Excellent verbal and written communication skills with the ability to speak effectively in interpersonal situations and serve as an ambassador of the brand.
• Independent work ethic with excellent time management skills and the capacity to meet deadlines.
• Ability to proactively prioritize and complete multiple projects simultaneously.
• Dedication to working in fashion/retail with knowledge of the fashion cycle, as well as industry influencers, celebrities, trends, and pop culture.
• Openness to hands-on program management
• Willingness to travel to events and regional store locations as necessary.
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint)
• Proficiency in Adobe Photoshop

The base salary range for this role is between $65,000 and $75,000. The relevant base salary will vary depending on wide range of factors that are considered in making compensation decisions, including but not limited to, skill sets, experience, training, degrees, and certifications. The base salary is just one component of our total compensation offerings, which consist of a comprehensive benefits package as well as a short-term incentive program, clothing allowance, and merchandise discounts.

At Veronica Beard, we are committed to creating and maintaining a workplace where every single employee can thrive and feel valued. As a company, we firmly believe that there is strength in diversity. We seek to recruit talent from a variety of perspectives and backgrounds and are actively seeking candidates with a dedication to advancing equity, inclusion, and racial and social justice in their work.

Veronica Beard is committed to an environment of mutual respect and is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.