VoucherCart is seeking a dynamic and experienced Marketing Executive to join the marketing team in Edinburgh. The ideal candidate will have 2-5 years of experience in marketing with a proven track record in B2B Marketing.
As a Marketing Executive, you will develop and implement marketing strategies to drive website traffic growth, increase demo bookings, and new account registrations.
Key Responsibilities

• Content Marketing:
• Develop and execute a comprehensive content marketing strategy.
• Coordinate delivery of compelling and engaging content for various channels, including blogs, whitepapers, explainer guides, tutorials, case studies, and thought leadership articles for our core technologies and Partner technology Integrations.
• Collaborate with internal teams to ensure content aligns with company objectives and brand voice.
• Marketing Automation:
• Develop automated workflows to nurture leads and drive conversions using marketing automation tools and platforms like Monday, Zapier, Calendly, and Typeform.
• Analyze and report on the effectiveness of automated campaigns, making data-driven adjustments as necessary.
• Advertising:
• Plan and execute digital advertising campaigns across various platforms (Google Ads, LinkedIn, etc.).
• Monitor and optimize ad performance to maximize ROI.
• Work with the design team to create engaging brand-aligned ad creatives.
• SEO:
• Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
• Conduct keyword research, on-page and off-page optimization.
• Monitor website analytics and provide regular reports on SEO performance.
• Social Media Marketing:
• Manage and grow the company’s presence across social media platforms (LinkedIn, Twitter/X, Facebook, etc.).
• Create and schedule engaging content that aligns with overall marketing and brand strategy.
• Engage with followers, respond to inquiries, and monitor social media trends to leverage opportunities.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 2-5 years of marketing experience, specifically in B2B SaaS.
• Strong understanding of digital marketing strategies and tools.
• Proficiency with marketing automation platforms.
• Experience with SEO tools (e.g., Google Analytics, SEMrush, Yoast SEO).
• Excellent written and verbal communication skills.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Ability to work independently and as part of a team in a fast-paced environment.
• Good to have Photoshop or Canva

If you are a creative and results-driven marketing professional looking to make an impact in the B2B SaaS space, we would love to hear from you.
Salary : £30000- £40000 (Depending on experience) Company Pension