The Brand

WÜSTHOF has one mission since its beginning in 1814: crafting the finest knives that last for generations. Founded in Solingen, Germany, known for centuries as the "City of Blades", the brand is owned by the seventh generation of the WÜSTHOF family. In their state-of-the-art manufacturing facility, the company creates a variety of knife collections and cooking utensils. WÜSTHOF is appreciated for its art of crafting; it takes over forty manufacturing steps to make a WÜSTHOF knife, with many made by hand, using traditional skills and techniques. Forged knives from the famous CLASSIC Collection have become the symbol of WÜSTHOF and are a lifelong companion for chefs all over the world. With over 330 employees in North America and Europe, the brand is available at leading culinary retailers worldwide.

Position Overview

The Senior Manager of E-Commerce is responsible for overseeing day-today operations of the wusthof.com business for WÜSTHOF US and Canada spanning from acquisition through retention. This role will drive the wusthof.com business, manage website operations, and support Email/CRM programs to build qualified traffic and maximize revenue and LTV. A successful candidate will be willing and able to define and execute tactics while maintaining a strategic mindset with a long-term view on achieving company goals. This person should be able to successfully partner with company leadership as the brand grows its Direct-to-Consumer business across the globe. The right candidate is highly collaborative, results-oriented, and brings an entrepreneurial spirit to their work. The ideal Candidate will be someone who enjoys achieving growth targets while ensuring a great consumer experience. This role reports directly to the VP Global Digital.

Responsibilities:

• Oversee and maintain the day-to-day sales and operations of all wusthof.com websites in the Americas (for now US and Canada).
• Manage agency partners execute digital marketing for WÜSTHOF and ensure a fullfunnel approach that is both brand building and sales driving while maintaining a healthy CAC.
• Develop, maintain and execute all promotional campaigns for the wusthof.com business in Americas ensuring transparency and collaboration across all channels, teams and regions.
• Collaborate with digital leadership and operations on demand planning to ensure inventory and assortment supports wusthof.com sales targets.
• Report on sales, performance, and KPIs weekly and monthly.
• Ensure Sales within Amazon & Marketplace teams maintain premium pricing across channels.
• Collaborate on ongoing development, execution, and management of Email Marketing and CRM programs (with agency and internal team support).
• Troubleshoot and log website bugs and issues as they arise and track them through resolution.
• Collaborate with the customer service team to monitor and address customer satisfaction and help the team transition to better supporting wusthof.com inquiries.
• Interact with agency, brand, and creative teams on channel content needs and drive the development of rich content and storytelling across digital touchpoints.
• Maintain awareness of competition and the wider market. 
• Model a data-driven approach and contribute to developing a test and learn culture.

Requirements:

• Minimum 3 years of DTC e-commerce experience in a similar or equivalent role, including responsibility to achieve sales goals, digital marketing, CRM, and day-to-day ecommerce operations is required.

• Minimum 5 years of hands on experience, working in the Paid Digital Marketing space preferably Paid Search / SEM / Google, Paid Social / Facebook also a plus.

• Demonstrate both quantitative analytical skills as well as creative problem-solving.

• Strong project management skills and the ability to manage people cross-functionally including agency resources and internal colleagues.

• Action-oriented with strong follow-through and prioritization skills to enable management of multiple work-streams simultaneously.

• Must have a high level of comfort with change management and the ability to work with a rapidly changing business and thrive in an entrepreneurial environment.

• Exceptional verbal communication and presentation skills.

• Experience with Shopify, Shopify Plus required.

• Experience with GA4 is required.

• Bachelor's Degree preferred.

• Candidate must be willing and able to travel both domestically and internationally.

WÜSTHOF isan equal opportunity employer and we are committed to creating a diverse team. We will consider all qualified applicantsregardlessof age, race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, genetics, or veteran status.