About Washington Shoe Company:

Washington Shoe Company is a leading footwear manufacturer based just outside Seattle, Washington. With a rich history spanning over 130 years, we pride ourselves on crafting high-quality, innovative footwear for a diverse range of consumers. Our brands include Western Chief, Chooka, and Staheekum, catering to various lifestyles. We are committed to excellence in design, functionality, and sustainability, striving to deliver exceptional products that inspire confidence, comfort, and joy in every step. Washington Shoe Company is the proud recipient of the 2024 Puget Sound Business Journal Award for Best Family-Owned Company.

Position Overview:

Are you a creative strategist eager to make your mark? Washington Shoe Company is looking for a dynamic individual to join our team in a brand-new role. We're seeking an innovative thinker with a strong commitment to enhancing customer experiences and a proven ability to conceive and implement impactful product and brand marketing campaigns. As the guardian of brand consistency across all touchpoints, you'll be instrumental in our ongoing journey, spearheading the development and implementation of robust marketing strategies aimed at amplifying brand visibility, boosting sales, and nurturing lasting customer relationships. If you're ready to be part of shaping the future of our brand, we want to hear from you!

Key Responsibilities:

Develop and Execute Integrated Marketing Strategies

• Collaborate with senior management to define marketing objectives.
• Create and implement marketing plans covering digital, social media, influencers, PR, retail, and experiential marketing.
• Ensure alignment and synergy in marketing efforts across all departments.
• Own and manage the marketing calendar, ensuring timely execution.
• Conduct market research to identify trends and growth opportunities.

Content Creation and Brand Management

• Lead content creation for product stories, social media, email newsletters, and other various efforts.
• Coordinate product launches, including promotional and PR initiatives.
• Manage product catalog production, ensuring accurate and appealing presentations and adherence to timelines.
• Lead the design of packaging and hangtags in collaboration with product development and supply chain teams to ensure functional and cost-effective solutions.
• Facilitate brand evolution efforts as needed.

Event and Vendor Management

• Support leadership in preparing presentations and organizing sales meeting setups.
• Assist in coordinating tradeshow participation, from designing booth layouts to setup arrangements.
• Supervise the organization and execution of internal company engagement events.
• Curate and procure branded promotional materials for diverse campaigns and events.
• Cultivate and manage partnerships with external vendors and agencies as required.

Qualifications:

• Bachelor's degree in marketing, Business Administration, or equivalent work experience.
• 3-5 years of experience in marketing, ideally within the footwear or fashion industry.
• Proven track record of developing and executing successful marketing strategies.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively.
• Creative thinker with a keen eye for design and attention to detail.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Highly skilled in Microsoft Office 365 with expertise across its diverse suite of applications.
• Proficiency in digital tools e.g., Google Analytics, Adobe Creative Suite, social media management tools.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• A team player with an entrepreneurial spirit.
• Positive, driven, and self-aware.

Company Core values:

• Lead with integrity.
• Make tomorrow better.
• Do more with less.
• Act with passion and ambitious timelines.
• Transparent communication.
• Deliver smiles.
• Be humble.
• Work with a curious mind.
• Be inclusive and family spirited.

Benefits:

• Comprehensive health, dental, and vision insurance.
• 401(k) plan with company match.
• Generous paid time off and holiday schedule.
• Employee product allocation benefit.
• Flexible work environment.
• Professional development opportunities and career growth potential.