Wayne State University is searching for an experiencedDirector, Enrollment Management Marketing and Communicationsat its Detroit campus location.
Wayne State is a premier, public, urban research university located in the heart of Detroit, Michigan where students from all backgrounds are offered a rich, high-quality education. Our deep-rooted commitment to excellence, collaboration, integrity, diversity and inclusion creates exceptional educational opportunities which prepare students for success in a global society.
Position PurposeDirector, Enrollment Management Marketing and Communications oversees all marketing around undergraduate admissions. Serves as a strategic partner in enrollment marketing for master’s and certificate programs and collaborates with all graduate programs who manages their own marketing enrollment plans.
This role will lead marketing efforts for Enrollment Management, supporting the Office of Undergraduate Admissions and Office of Student Financial Aid. The Director will have direct oversight of the Enrollment Management communications team.
The Director will manage staff, develop and deliver marketing and other critical communications to prospective students and families, and collaborate with various university stakeholders, including Marketing and Communications (MAC) and Academic Communications. The Director will demonstrate knowledge of best practices within the profession and stay current with higher education trends. The Director will serve as a lead thought partner on strategy development related to recruitment communication for graduate level enrollment efforts. The Director will report to the Vice Provost for Enrollment Management, with a dotted line report to the Assistant Vice President for Strategic Operations and Academic Communications.
Essential FunctionsLeads enrollment marketing and communication efforts, including development, management, and assessment of messaging campaigns to various audiences. Ensures that quality enrollment funnel content is being produced to enhance enrollment and student engagement.
Serves as a key thought and collaboration partner for Enrollment Management marketing for masters and certificate programs via collaboration with all graduate programs.
Utilizes data analytics to assess the effectiveness of enrollment marketing efforts.
Identifies trends, benchmark competitive marketing strategies, and generates regular reports for university leadership related to performance of campaigns and publications. Makes data-driven recommendations for continuous improvement and resource allocation.
Serves as a primary enrollment liaison with Marketing and Communications (MAC) as well as with Academic Communications, including the Schools and Colleges.
Directs and oversees staff, including recruitment, hiring, and training, as needed. Provides support and guidance to assigned staff. Manages employee performance and effectively coaches.
Manages relationships with external partners supporting our Enrollment Management communications and marketing efforts.
Performs other duties as assigned.
Minimum QualificationsEducation: Bachelor’s degree
Master’s degree preferred
Experience: Specialist(minimum 5 years of job-related experience)
Requires a minimum of 5 years' experience in developing communication plans, drafting messaging, leading marketing campaigns within public relations, marketing or communications.
At least 2 years' experience within a higher education and/or non-profit setting.
Knowledge, Skills And AbilitiesLeadership Skills:Ability to delegate work, set clear direction and manage workflow. Strong mentoring and coaching skills. Ability to set and implement a self-directed agenda. Ability to prioritize work assignments to meet deadlines.
Teamwork and Peer Relationships:Ability to work with others at all organizational levels to ensure work is completed and objectives are met. Ability to be a contributing and constructive member of a unit. Demonstrates ability to build a collaborative, team environment within assigned areas.
Content and Customer Focused:Proven experience crafting direct marketing strategies and executing communication efforts that contributes to the success of enrollment goals.
Communication Skills:Expresses oneself clearly in conversations and interactions with others. Writes clearly and informatively to explain complex issues to internal and external stakeholders. Fosters open communication within across the university.
Problem-Solving Skills:Gathers and analyzes information skillfully to resolve problems in a timely manner. Uses reason when dealing with sensitive and confidential situations.
Planning and Organizational Skills:Prioritizes and plans work activities; adapts to changing conditions. Communicates changes and progress. Flexible in dealing with frequent changes in priorities, workflow, or unexpected events.
Analytical and Technical Skills: Strong understanding of various higher education systems such as SLATE, with ability to interpret data and information. Experience working within a CRM solution preferred. Working knowledge of HTML, Microsoft Office, and design programs, such as or equivalent to QuarkXPress, Illustrator, InDesign and Photoshop. Ability to compile and assess statistical data and produce strategic next steps.
School/College/DivisionH92 - Student Affairs
Primary DepartmentH7502 - Enrollment Services Center
Employment TypeRegular Employee
Job type: Full Time
Job category: Staff/Administrative
Funding/salary InformationCompensation type:Annual Salary
Salary hire maximum:$120,000
Working ConditionsNormal office environment
Job OpeningsNumber of openings: 1
Reposted position: No
Background Check RequirementsUniversity policy requires certain persons who are offered employment to undergo a background check, including a criminal history check, before starting work. If you are offered employment, the university will inform you if a background check is required.
Equal Employment Opportunity StatementWayne State University provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. The university encourages applications from women, people of color and other underrepresented people. Wayne State is an affirmative action/equal opportunity employer.