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Marketing Communications Consultant
Wellabe Services Co Des Moines, IA
$75k-95k (estimate)
Full Time 2 Months Ago
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Wellabe Services Co is Hiring a Marketing Communications Consultant Near Des Moines, IA

You’re an ambitious, experienced marketing communications professional looking to join a high-performing team that is built on trust, teamwork, and transparency. A quick learner with a passion for helping others, you take on new challenges easily, enjoy collaborating with colleagues, and provide superior service to your internal and external customers. You’re a self-starter, great listener, and a creative problem solver with a knack for distilling complex concepts into concise, easy-to-understand, and compelling content. Your excellent communication skills have helped you craft the right message to the right people at the right time and through the right channel. You know strategy is key to every plan and relationships are built by garnering trust through consistent follow-through and care.

The Marketing and Communications team at Wellabe is responsible for helping set and implement Wellabe’s strategic direction. We like to say we are a small but nimble team with a combination of big-picture thinking and roll-up-your-sleeves doing. In this role, you’ll work as a key member of the team to help attract, engage, and retain customers and distribution partners while elevating our brand. By joining us, you’ll have an opportunity to make a difference and be appreciated for your talents and contributions.

You’ll have a hand in building brand awareness, market positioning, marketing campaigns, events, and external communications. Working in a fast-paced work environment, you’ll shift priorities as needed to complete projects and support marketing strategy, working in collaboration with the marketing team and our internal customers.

JOB SUMMARY

As a key member of the Marketing and Communication team, the Marketing Communications Consultant supports the team’s passion to create a strong brand presence while helping our internal and external customers. This position is responsible for creating and executing marketing strategies and communication plans designed to attract, engage, and retain customers and distribution partners. The Marketing Communications Consultant is a driving force when it comes to promoting our products and services, especially during product launches. The ability to help distill complex concepts into concise, easy-to-understand, and compelling content to support our value proposition and goals is critical to this role’s success. This experienced professional plans strategically, fulfills tactically, and builds strong relationships with a diverse, cross-functional set of stakeholders, including sales, product, legal/compliance, and other subject matter experts.

ESSENTIAL FUNCTIONS
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

  • Advance the organization’s strategic direction through development and implementation of effective marketing initiatives and communication plans to drive growth.
  • Provide marketing and communication consultation on cross-functional teams in an agile environment to gain a thorough understanding of business needs and translate those needs into actionable plans that align with the organization’s objectives.
  • Partner with the product and sales teams and Customer Experience Manager to identify competitive position, value proposition, and market approach to promote the company’s mix of products and services.
  • Develop clear, concise, and engaging content for multiple target audiences through a variety of mediums, including training materials, sales literature, presentations, digital marketing, video, and thought-leadership articles.
  • Manage projects end to end while collaborating with team members, legal/compliance, and other subject matter experts to ensure deliverables meet brand guidelines, editorial standards, and compliance regulations.
  • Monitor and measure effectiveness of marketing and communication strategies to determine return on investment (ROI) and make necessary adjustments to improve results.
  • Facilitate meetings using influence to gain consensus on communications, plans, and deliverables while demonstrating diplomacy skills, confidence, and tact.
  • Develop schedules and maintain deadlines via project management system to help provide visibility into the team's key initiatives and priorities.

Performs other related duties as necessary or assigned.

SUCCESS PROFILE
Knowledge, Skills, and Abilities

  • Demonstrate the Wellabe core competencies of change, communication, customer focus, financial acumen, innovation, teamwork, critical thinking, and decision making. For a full description of each competency, please visit wellabe.com/core-competencies.
  • Embrace and foster a diverse and inclusive culture that aligns with our commitment to THRIVE together. Toolkit: We are building resources for employee reference, including a diversity driven book club, leadership training, and a culture of betterment philosophy. Hear: Every employee has a voice. We listen with attention to gain knowledge and to understand. Respect: We empower people by respecting and appreciating their differences. Inclusion: We support a collaborative workforce that promotes belonging and respect that increases participation and contribution from all employees. Value: All employees are appreciated for their uniqueness. Equity: For all.
  • Demonstrate an Agile mindset* of trust, teamwork, and transparency and capability to implement agile tools into daily work, allowing for quick adaption to change. (*An agile mindset is the set of attitudes supporting an agile working environment including trust, teamwork, transparency, respect, improvement, ongoing learning, pride in ownership, focus on delivering value, and the ability to adapt to change.)
  • Embrace our culture of betterment, which surrounds the question: Does this decision fit with our mission and core values while enhancing the outcome for our customers, our business, and our associates.
  • Experience and advanced knowledge of the principles, processes, and practices related to building and executing marketing strategies and communication plans across multiple channels to attract, engage, and retain customers.
  • Intellectually curious, creative, and strategic thinker who can analyze, evaluate, and develop initiatives that drive results and align with business objectives.
  • Excellent written and verbal communication skills with a passion for helping internal and external customers.
  • Meticulous and organized with exceptional project management skills to help develop and provide clear direction, prioritize, plan, and pivot as needed on simultaneous projects.
  • Ability to build strong relationships, be engaged daily, keep stakeholders informed at the right level, drive work forward with a sense of urgency, and act with accountability for work.
  • Positive and engaged team player who is motivated by being part of and succeeding as a team.
  • Proficient with Microsoft Office programs and familiarity with Associated Press (AP) style.

EDUCATION AND EXPERIENCE

Education

  • Bachelor’s degree in marketing, communications, advertising, journalism, or related field.
  • Combination of education and/or relevant work experience may be accepted in lieu of degree.

Experience

  • 5 years of related work experience.
  • Insurance industry experience a plus.
  • Applicants must provide three writing samples.

TRAVEL REQUIREMENTS

Travel Required?

Type

Percentage

Yes

Trainings/Seminars/Conferences

Minimal

PHYSICAL REQUIREMENTS

  • Primarily works in an office environment (or in-home office) performing work that is sedentary which involves remaining stationary and working on a computer for long periods of time
  • Must be able to review, assess, and/or analyze data and figures by viewing a computer screen, including extensive reading.
  • Regularly communicates with others in-person, via video conferencing, electronically (including email), or by phone to exchange accurate information.
  • Primarily works in an office environment (or in-home office) performing work that is sedentary which involves remaining stationary and working on a computer for long periods of time
  • Must be able to review, assess, and/or analyze data and figures by viewing a computer screen, including extensive reading..

This job description does not list all activities, duties, or responsibilities that may be required. The employee in this position may be assigned other duties at any time with or without notice.

This job description does not constitute a contract of employment and the company may exercise its employment-at-will rights at any time.

Job Summary

JOB TYPE

Full Time

SALARY

$75k-95k (estimate)

POST DATE

04/14/2024

EXPIRATION DATE

08/21/2024

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