SUCCESS AT WESTERN STATES: Western State’s culture is based on passion for our Vision, Mission, and VALUES. We are fiercely committed to SAFETY and sending every employee, safely home, every day. We strive for EXCELLENCE in all we do and are proud to be a “play to win” organization. We act with INTEGRITY in each and every decision we make. Our People and TEAMWORK drive a fun and engaging culture. We are ACCOUNTABLE as individuals and as an organization.

JOB SUMMARY: The Marketing & Digital Specialist position requires a highly motivated, innovative and experienced marketing professional to develop and implement marketing programs to help our business partners win in the digital space. Responsibilities include digital advertising, website content and maintenance, Google Analytics, social media support, and marketing automation in an effort to generate in-store/web traffic and sales leads to enhance the customer experience and Western States/Cat brand.

ESSENTIAL FUNCTIONS: 

Safety

• Actively cares, promotes, manages, and advocates safety at Western States. As a leader and team member in the organization, it is critical to ensure all employees, vendors, and clients have a safe work environment while adhering to all applicable safety policies, procedures and standards.
• Maintains clean/clutter free work areas to ensure safe environment for all WSECO employees.
• Adhering to required personal protective equipment (PPE) as identified in safety policy.

Marketing & Strategy

• Serves as an active team member of the marketing department in the development and implementation of strategic and tactical plans that support specific objectives. This would include having a clear understanding for the business objective/desired end-result, and analyzing data, competitor and market information to help target and shape marketing programs.
• Assists with marketing initiatives such as online/digital activities, email, point of sale and websites and ensures other media avenues are consistently managed with strategic content and tracked for success.
• Writes and edits text for marketing programs (online/offline) to industry standards, Caterpillar standards, and Western States’ guidelines.
• Researches competitors by identifying and evaluating product characteristics, market share, marketing strategy, pricing, and other attributes as identified.
• Achieves organization goals by exploring opportunities to add value to job accomplishments.
• Coordinates campaign marketing material development and specifications with designers and managers.
• Works with digital ad platforms and vendor partners to execute digital ads, maximize exposure and report results.
• Prepares marketing reports and actions by collecting, analyzing, and summarizing data as requested.
• Collaborate with the marketing team to help report on marketing programs and metrics for monthly business units.
• Monitor budgets by comparing estimated costs and analyzing actual results with plans and forecasts.
• Ensure SEO best practices are being implemented across all digital platforms and optimize where needed.
• Completes projects at the direction of the Director of Marketing or other designated manager within Western States.
• Safeguards the Cat and Western States brand identities as per established guidelines and expectations.
• Seeks educational opportunities in latest marketing products and trends to enhance knowledge and skill.
• Other duties as assigned.

SKILLS, KNOWLEDGE, AND ABILITIES: 

• Demonstrated knowledge of marketing techniques and marketing data analytics.
• Excellent communication skills, both written and verbal. Ability to articulate well with a variety of people and departments.
• Ability to independently set and manage priorities as well as stay organized while managing multiple projects and deadlines.
• Strong project management skills.
• Capability to develop and maintain effective working relationships with others.
• Exceptional attention to detail and a strong design sensibility.
• Aptitude to work as a change agent and implement innovative solutions to related business problems.
• Extensive and proven copywriting and editing skills.
• Familiarity with graphic and design layout programs including Photoshop, Illustrator, InDesign, or Canva.
• WordPress or basic web development.
• Ability to travel overnight, as required.
• Consistent attendance.

EDUCATION AND EXPERIENCE: 

• Bachelor's degree required; degree in marketing, communications, journalism, or related field preferred.
• Minimum of three years in digital marketing experience required. Construction, Engineering, Manufacturing, Automotive industries
• Must be able to communicate (speak, read, comprehend, write in English), Spanish would be a plus.

PHYSICAL CHARACTERISTICS: 

• Frequent walking, standing, driving, pushing, pulling, lifting, bending, climbing, twisting and leaning required.
• Must be able to lift a minimum of 30lbs.
• Must be able to meet all safety requirements for applicable safety policies.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. It is not intended be an exhaustive list of all responsibilities, duties, and skills required of employees in this classification.