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About the Team/Role
This role is responsible for developing and driving forward the full lifecycle marketing plan for our Fleet & Mobility Line of Business. This role will develop and implement the strategic launch plan, ongoing demand / growth marketing plan as well as the adoption and activation life cycle marketing required to hit the assigned revenue targets.
This position requires strong demand-generation & lifecycle / retention & adoption marketing experience and a proven ability to lead and collaborate with core business and marketing stakeholders. You will have the opportunity to build and drive a demand generation and growth marketing strategy alongside a tactical execution plan that leverages your demand and lifecycle marketing experience. This includes full-funnel pipeline ownership, activation and retention marketing, strategic thinking, campaign strategy development, and execution across multi-channel marketing programs, marketing effectiveness measurement mapped to business goals, audience segmentation building, marketing communications, relationship and project management, creativity and strong work ethic skills. This role is ideal for someone who is well-versed in the B2B payments / fintech marketing landscape, has a strong performance track record of demand generation and growth marketing strategy and execution, and is passionate about revenue growth and data to optimize performance and investment.
How you'll make an impact
Build the annual strategic marketing plan starting with awareness & interest campaigns designed to increase share of wallet and revenue per account.
Create and develop conversion, adoption and retention programs that provide measurable improvement in top-line and bottom-line growth
Cultivate and manage relationships with key business executives and stakeholders including accountability for marketing performance against business goals and targets
Responsibility for reducing broad product concepts and business strategies into a structured demand/lifecycle program
Oversee all campaign strategies and tactics with a focus on crafting and executing multi-channel marketing programs, tracking and reporting on the results, and pivoting where needed
Driving YOY revenue/account growth for all marketing-sourced opportunities
Build lists and audience segmentation for database marketing team based on product/product marketing-provided guidelines
Responsibility for all multi-channel marketing strategies and tactics in partnership w/ channel owner for owned audiences
Spend time with customers to improve customer experience and adoption.
Sales communication/frontline readiness for campaigns and programs, ensuring sales knows how to follow up with every marketing-sourced lead
Responsibility for the deployment and execution of concurrent multi-channel campaigns required to hit annual sales targets mapped to the annual operating plan
Ensure on-time, on-budget execution of marketing plans and asset production through the effective use of internal and external resources and efficient expense management
Review and evaluate market response, identify and act on market trends, campaign performance, cost to acquire, and return on investment to guide program strategy, budget investment, and related course corrections as needed
Proactively identify and resolve issues that could jeopardize agreed-upon deliverables and/or defined goals and objectives; manage risk related to changes in project scope or requirements
Additional responsibilities include, but not limited to: writing all short-form content needed to drive demand through various channels (digital, email, sales blitzes, landing page content, ABM, 3rd party advertising, etc.), multi-channel asset creation, weekly / monthly campaign performance reporting, event marketing strategy (in partnership w/ event marketing team)
Experience you'll bring
Bachelor's degree in Business, marketing or related field
Minimum 5 years of marketing experience in B2B environment
Extensive knowledge of and demonstrated success in B2B marketing and demand / lead generation
Industry experience working in B2B Payments or Fintech
Strong, proven experience in developing effective marketing strategies and tactics aligned to a full funnel demand and lead generation approach including digital/direct marketing, account-based marketing, third-party advertising, event/media marketing, out-of-home advertising, etc.
Strong demand gen/lead gen pipeline management skills
Excellent business judgment and the ability to recognize business implications of data. Strong quantitative skills and ability to synthesize disparate data required.
Strong self-motivation with a desire to make an impact, an infectious positive attitude, and an ability to work independently with minimal direct supervision
Demonstrated success managing multiple complex projects with limited supervision
Understanding of financial models to develop, support and evaluate marketing decisions
Strategic thinker who can use resources efficiently and effectively to execute plan
Strong interpersonal skills and ability to communicate effectively with business partners and all levels of the organization
Strong presentation skills
Strong executive presence and the ability to influence without authority
Gain support for ideas in formal and informal settings
Ability to learn quickly, prioritize and work under pressure, adapt to a rapidly changing ever-evolving environment and demonstrate a sense of urgency-while not being quickly frustrated or easily flustered
Ability to manage and handle ambiguity
Strong organizational skills
Excellent organizational and project management skills
Ability to translate customer and market needs into effective marketing programs
Relationship and team building skills
Personal credibility in one-on-one, team and public forums
Sound diplomatic and negotiating skills
Full Time
$111k-155k (estimate)
08/16/2024
10/15/2024
wexinc.com
NEEDHAM, MA
3,000 - 7,500
1895
Public
ARI JOSEPH WEXLER
$1B - $3B
WEX provides payment systems and other financial services across a range of industries, including transportation, travel, insurance, and healthcare.
The job skills required for Revenue Marketing Manager include Communicates Effectively, Presentation, Organizational Skills, etc. Having related job skills and expertise will give you an advantage when applying to be a Revenue Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Revenue Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Revenue Marketing Manager positions, which can be used as a reference in future career path planning. As a Revenue Marketing Manager, it can be promoted into senior positions as a Revenue Cycle Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Revenue Marketing Manager. You can explore the career advancement for a Revenue Marketing Manager below and select your interested title to get hiring information.