Essential Functions Statements:

• Develop and implement communication strategies and tactics to support the overall Marketing Plan.
• Serve as the park’s chief storyteller, creating and disseminating compelling narratives about events, additions, and happenings within the park.
• Secure favorable press coverage across various media outlets, managing and mitigating any negative coverage.
• Schedule and make media appearances, serving as the primary on-camera spokesperson for the park.
• Develop, pitch, and follow up on story ideas for media coverage.
• Build and maintain relationships with key media contacts in South Georgia and North Florida.
• Assist the Director of Sales & Marketing in developing and monitoring marketing budgets.
• Contribute to the development of copy for promotional materials, including brochures, rack cards, mailers, websites, etc.
• Collaborate with Guest Services to respond to customer communications received through the park’s website and social media.
• Develop and maintain a crisis communications plan, managing the park's response to any crises effectively.
• Strategize and oversee the park’s social media channels and influencer outreach, ensuring creative and engaging content production.
• Lead and manage the park’s community relations activities, securing involvement in relevant events and charitable efforts.
• Facilitate internal and external communications, collaborating with all departments.

Other Job Functions:

• Represent the park in various professional groups and associations.
• Assist in the creation and execution of the park’s special events.
• Act as a media and community advocate within park management.
• Perform other duties as specified.