Marketing Manager

Arsenal Yards, Watertown, MA MARKETING MANAGER

Job Description

The Wilder Companies is a Boston-based national retail real estate development, management and leasing firm specializing in the positioning of retail properties. Our experience includes community centers, specialty centers, regional and super-regional malls, and urban properties.

We have an opening for an on-site Marketing Manager to join the team at Arsenal Yards, a joint-venture project with Boylston Properties. Arsenal Yards is a 1M sf mixed-use development of retail, dining, entertainment, life science space, residential apartments, and a hotel.

We are looking for a high-energy self-starter to take on the role of day-to-day marketing operations and community building at this incredible property. This role offers great growth opportunity in a dynamic company, the ability to work hand in hand every day with a true team of onsite professionals, and the opportunity to both learn from and impact a uniquely integrated digital and physical marketing program.

Responsibilities

Event Coordination

• Lead and manage an inspired event calendar supporting the annual marketing plan.
• Plan & logistics: organize, coordinate, and implement all events.
• Event Staffing: execute the onsite experience of all events, including setup, check in, customer service and assistance, vendor coordination, and more.
• Community Support: act as the community liaison for events and programs that support organizations in the city, keeping Arsenal Yards relevant in the community.

Digital/Advertising/Social Media/Public Relations

• Develop, execute, and track digital advertising buys with the support of the greater AY Marketing team.
• Be the point person for all social media platforms; generate content & photos via content calendar, executing posts, manage contests, manage social inboxes.
• Lead and develop a local influencer strategy to support retailers, including coordinating at least two photoshoots with models per year.
• Develop rapport with all retailers to understand promotional wants & needs, develop recommendations and communicate back to the greater AY Marketing team.
• Manage the Arsenal Yards website including tenant pages, events calendar, news and updates, and careers.

Leasing

• Support the Leasing team to ensure new tenants have marketing support upon lease execution.
• Collaborate with Leasing team on any pop-up retail and temporary tenant opportunities to ensure their success at Arsenal Yards.
• Support any additional income opportunities including but not limited to, onsite activations, signage, event sponsorships, etc.

Communication - Liaison

• Initiate, develop and maintain communications with retailers, community groups, and the Arsenal Yards management team.
• Coordinate production of marketing collateral including onsite signage and directories.
• Assist in updating the center's website; maintain retailer contact list; update email database.

Life Science Community – Support

• Support monthly events for the life science community including planning & execution, staffing & onsite coordination, managing promotion and RSVPs, in partnership with the greater Arsenal Yards Marketing team.

Administration

• Assist in organizing and running an efficient management office; be a team player at all times.
• Provide organizational team support including record keeping & documentation.
• Manage the day-to-day of invoicing and tracking marketing expenses against the marketing budget.
• Conduct marketing reforecasts as necessary to ensure all expenses are on track.
• Manage the general Arsenal Yards inbox, coordinating with the necessary parties.

Requirements

• 2-3 years marketing experience or equivalent; Commercial Real Estate experience a plus.
• Excellent verbal and written communication; customer service skills; interact with multiple stakeholders/constituents.
• Flexible, manage changing needs; multiple task management; organizational skills.
• Social media experience including Facebook, Twitter, Instagram.
• Digital based media and research conversant.
• Intermediate to Advanced Word, Excel & Power Point skills.
• Bachelor's or equivalent degree preferred.