WHO WE ARE

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

WHAT WE’LL NEED

The Field Marketing Programs Specialist is a key support role within the Field Marketing team, contributing to the success of in-restaurant and local marketing programs across all domestic locations.

Essential Duties and Role Responsibilities:

Program Support:

• Assist in the planning and execution of local marketing programs by developing marketing collateral, in-restaurant merchandising, signage, media, and sponsorship assets.
• Coordinate with teams to update online listings, set up promotional codes, and provide post-campaign reports.
• Support the Field Marketing team with occasional on-site local activations as needed.

Project Management and Content Development:

• Manage the intake of Field Marketing team and Brand Partner requests, developing recommended plans for creative asset development, coupon offers, and merchandising elements to meet deadlines and objectives.
• Utilize Asana or similar platforms for project management and process tracking.
• Collaborate with internal graphic designers and approved vendors to fulfill Brand Partner and District Manager orders.

Brand Store Management and Optimization:

• Assist in maintaining and optimizing current assets on the Brand Store website.
• Address and resolve issues related to the brand store with the account team.
• Manage day-to-day access and approve orders.

Cross-functional collaboration:

• Partner with relevant teams (Legal, Digital, POS, Pricing) to ensure the successful execution of local campaigns.

Administrative Support:

• Assist with planning local marketing activations, including ordering and shipping merchandising, giveaways, signage, gift cards, etc.
• Support the logistics of food orders with brand partners and cross-functional teams to facilitate local activations as needed.

Brand Partner Support:

• Respond to and resolve District Manager and Brand Partner marketing inquiries related to the Brand Store, accounting, user access, and other similar requests.

In-Restaurant Testing

• Assist with merchandising audits and testing at restaurant locations.
• Prepare and organize communication and feedback on testing programs

Additional Responsibilities:

• Perform additional duties as requested by the Sr. Manager, Field Marketing Programs or Field Marketing Director.
• Position requires minimal travel.
• Maintain regular and predictable attendance.

WHAT YOU’LL NEED

• Bachelor’s degree in Marketing or related field.
• 1 – 2 years of experience in Marketing or related field.
• Field Marketing, marketing execution, and restaurant experience preferred.
• Must be dynamic, high-energy and able to support cross-functional coordination in a fast-paced environment and possess strong interpersonal and organizational skills.
• Guest service mentality: has a genuine desire to serve the customer.
• Demonstrate excellent skills in both written and verbal communication
• Ability to work collaboratively
• Ability to work non-standard hours as necessary.
• Strong organizational and time management skills.
• Able to work from the Dallas-based corporate office
• Proficient in current technologies and applications (ex. Microsoft office Suite)
• Up to 15% travel

WHO YOU ARE

HUMBLE: Embracing humbleness fosters a collaborative and inclusive environment, where individuals prioritize the success of the team over personal recognition, ultimately contributing to a more cohesive and effective workplace.

HUNGRY: There’s a fire in you to continuously pursue excellence. You actively seek out challenges, set ambitious goals, and consistently demonstrate a proactive approach to tasks. You have a desire to support Wingstop in our goal to become a Top 10 Global Restaurant Brand.

SMART: Not solely based on intellectual prowess, but rather on emotional intelligence and interpersonal skills. A keen understanding of others, communicating effectively and collaborating seamlessly. Innately curious about what makes a successful program.

SERVICE-MINDED: A selfless and dedicated focus on helping others succeed. Consistently prioritizes the needs of colleagues and the organization, willingly offering support and contributing to the overall well-being of the team.

ENTREPRENEURIAL: Takes initiative, a willingness to take calculated risks, and constantly searching for opportunities to improve processes or contribute to new ideas.

BENEFITS

FLAVOR PERKS:

• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided
• Pet insurance
• Education Assistance
• Wellness reimbursement program
• Paid maternity and paternity leave

FUN IS THE BEST FLAVOR:

• Lunch provided every Tuesday and Thursday in office
• Work from home Fridays
• Discount on Wingstop gift cards
• Discounted onsite dry cleaning
• Discounted onsite car detailing
• Onsite game room and patio

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.