Are you passionate about marketing and brand strategy? Do you want to join an organization with strong brand presence that is experiencing rapid growth? Newmar, a brand of the Winnebago Industries family, is seeking a Brand Marketing Leader to join our team in Nappanee, IN. This role will be responsible for leading the overall brand strategy creation and implementation across all mediums leveraging consumer insights to elevate the consumers experiences throughout their entire journey. Direct the brand marketing function including marketing strategies, annual plans, innovation driven by consumer insights, brand communications, Public Relations, events, go-to-market activation, media, brand equity, omnichannel marketing and agency oversight.
Day To Day Of This Role Includes

• Develops overall brand strategy and leads consumer activation plan across advertising, digital and social media, public relations, special events and sponsorships while optimizing ROI
• Creates omnichannel strategic plans identifying where to play and how to win. Design appropriate product assortments with compelling key feature/benefit claims and translate to successful SEO strategies, best in class PDPs, etc.
• Establishes and executes growth strategies aligned with the company’s vision and goals. Keep abreast of relevant industry trends, applying those to the strategy as appropriate, and maintain and build relationships to support future pursuits
• Builds and deepens the understanding of the sales funnel and customer journey, recommends improvements to our marketing programs and implements strategy based on knowledge obtained
• Champions and wields brand thinking across campaigns, concepts, and the organization to ensure everything we do is distinct, authentic, consistent and represents the best interests of the customers we serve
• Oversee the development and growth of owner communities including engagement, moderation, and monitoring in collaboration with the Newmar Kountry Klub and service teams
• Ideates and identifies the unexpected applications of brand that touch consumers and culture – partnerships, collaborations, brand activations and more
• Manages the relationships with external agency partners in a manner creating an environment that fosters breakthrough thinking around the brands and products and services
• Develops and directs all media strategies and expenditures related to digital, TV, print, social, radio, and direct marketing initiatives, determining budget allocation across all marketing channels to meet brand engagement objectives and drive commercial performance
• Leads creative strategy and execution for the annual dealer show as well as customer shows, partnering with sales and product teams to showcase new products and generate demand and excitement
• Leads the annual brand planning process coordinating across agency partners and internal stakeholders
• Leverages and directs Winnebago corporate Centers of Excellence (i.e. Consumer Insights, Communications, Digital Marketing) to assist with brand activities
• Leads the creation and execution of the annual product sales training program to ensure our dealer partners are knowledgeable representatives of the brand
• Other responsibilities may be assigned based on business need

Education & Experience

• Bachelor's degree in business administration, marketing, or related field. MBA preferred
• 5 years in brand marketing or related fields
• Client-side experience required; agency side also beneficial
• Experience with customer segmentation, profiling, and targeting
• Exceptional presentation, verbal, and written communication skills
• Willing and able to travel 10-20%

Elkhart County is a special place, made up of several communities including Nappanee that provide numerous outdoor activities such as the Pumpkinvine Nature trail, 650 lakes, parks, canoeing and golf. Every year there are numerous events that provide varied entertainment throughout the year. Examples are the Elkhart Jazz Festival and the Rhapsody Arts & Music Festival. Home to the Heritage Trail; USA Today Reader’s Choice and editors and LIFE consider it one of “America’s Most Scenic Drives”.
By fostering innovation, igniting growth, promoting well-being and connecting with purpose, we cultivate the passion and pride that make both work and play extraordinary. Greatness is in your NATURE.