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As a Field Marketing Manager, you will be an integral part of the growing Enterprise team at Wix Studio, helping us accelerate demand within strategic industries by developing, managing, and executing field programs and campaigns specifically targeting accounts in different verticals.
In this role, you will be responsible for building brand awareness, thought leadership recognition, and creating demand with target audiences in the US / EMEA region.
This position will drive programs with the goal of generating a quality pipeline, stimulating acceleration of the sales cycle, and building potential client relationships. You will partner closely with Field Sales and additional teams in Wix Studio to deliver and accelerate pipeline to support in exceeding objectives and revenue goals.
On a daily basis, you will:
Build and execute regional field marketing programs that integrate sales and marketing requirements to support pipeline and revenue goals
Collaborate with field sales teams to identify target accounts and create marketing campaigns to engage target audiences, drive demand, and accelerate pipeline growth.
Develop and execute demand generation marketing field programs including third-party and Wix Studio-hosted events, webinars, in-person and virtual experiences, roadshows, and more.
Own the entire cycle from planning to execution and summarizing and drive qualified leads to d support the development of pipeline opportunities
Collaborate with internal teams such as legal and procurement and interact with potential vendors
Identify and execute targeted marketing initiatives focusing on key account development and expansion, using multi-channel tactics, including ABM.
Forecast and measure the impact of the marketing plan on sales while analyzing program results, optimizing as needed.
Act as the subject-matter expert, maintain ongoing communications, and be the go-to marketing resource with the field teams.
Define marketing goals and objectives to develop a strategic marketing plan that aligns with the sales pipeline and revenue goals
A minimum of 3 years of experience working as a field marketer within the B2B SaaS space
Proven track record of executing field marketing programs and events that drive new customer acquisition and pipeline growth
Strong demand generation experience building multi-touch, integrated campaigns
Natural curiosity, creativity, thoroughness, and the ability to thrive in a fast-paced, dynamic environment
Self-motivated, able to work autonomously and communicate with remote management
Prior experience with marketing tools, analytics, and technology platforms
Bonus points if you have experience working with Salesforce, ZoomInfo, Monday, etc.
Excellent strategic thinking skills with the ability to make data-driven decisions
We are the Enterprise Solutions team in Studio. We’re focused on positioning Wix Studio as the best solution for enterprises – as well as bringing new, large businesses to Wix and helping them grow by making the most of our solutions, products, and features.
This role requires up to 30% travel
At this time we are seeking NY-based candidates who can commute to our office in NYC. Our employees work in a hybrid model and are expected to be in the office at least 2 days per week
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Approximate base compensation is $100,000 - $120,000. In addition to base pay you will receive company RSUs as part of the compensation package. Final offer may vary and will be determined by various factors including location the role is expected to be performed, shift, candidate profile and ideal qualifications.
In addition to a competitive compensation package and opportunities for professional growth, Wix offers comprehensive benefits to support the well-being and financial security of our employees. Our benefits include:
Full Time
Retail
$132k-174k (estimate)
06/07/2024
08/23/2024
alicerenton.com
Oakland, CA
<25
Retail
The following is the career advancement route for Field Marketing Manager positions, which can be used as a reference in future career path planning. As a Field Marketing Manager, it can be promoted into senior positions as a Sales Promotion Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Field Marketing Manager. You can explore the career advancement for a Field Marketing Manager below and select your interested title to get hiring information.
If you are interested in becoming a Field Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Field Marketing Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Field Marketing Manager job description and responsibilities
The field marketing manager creates plans for the department and ensures their team follows through with them.
02/12/2022: San Diego, CA
A field marketing manager has a variety of responsibilities that cover both the execution of marketing activities and the administrative work that keeps the department operating. Besides consulting on or running searches for new hires, the field marketing
02/13/2022: Lubbock, TX
Schedule employees to attend trade shows, retail stores, or canvassing opportunities.
01/09/2022: Montgomery, AL
The field marketing manager may also work with other management staff on organizational planning.
03/15/2022: Phoenix, AZ
Making direct sales to customers at a field marketing event.
01/05/2022: Fort Myers, FL
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Field Marketing Manager jobs
Think sales transformation and not lead generation.
01/25/2022: Middlesex, NJ
Analyze market trends to determine how best to use the resources.
02/21/2022: Portsmouth, OH
Ensure digital and social media sit at the heart of every field marketing activity.
03/05/2022: Charleston, SC
Create relevant and engaging content.
04/03/2022: Cleveland, OH
Collaborate with sales and marketing leadership to establish priorities, goals and targets, and develop strategic and tactical plans to deliver on those targets.
02/08/2022: Boston, MA
Step 3: View the best colleges and universities for Field Marketing Manager.