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Woolworths Group is Hiring a Senior Marketing Manager - Brand Strategy & Experience | BIG W Near Sydney, FL
Bring to life the BIG W brand strategy through innovative and meaningful programs
Coach and lead a team to deliver strong brand experiences to our customers
Surry Hills Location with hybrid working arrangements
Welcome to the BIG W TeamIt’s the start of something bigger. There are over 15,000 of us, in the biggest cities and the tiniest towns and for over 50 years BIG W has been the trusted backstop of Australian households, clothing families, furnishing homes, filling toy boxes and providing everyday essentials. What You'll Do
Drive the development and execution of our brand strategy to enhance brand preference
Provide strategic thought leadership to developing brand programs that are innovative, differentiating, meaningful and relevant for our family customers.
Lead the development and implementation of integrated omnichannel marketing campaigns
Partner with Communications & cross-functional teams to deliver an impactful Brand strategy & experiences, ensuring balance of customer centric and business priorities
Make informed decisions based on customer insights, data led market trends, and key performance indicators to continually refine and improve the customer experience
Mentor and coach the marketing team, fostering a collaborative and high-performing culture that encourages creativity, innovation, and professional growth
What You'll Bring
5 years experience as a Brand Strategy Manager for a successful customer-centric brand
A thought leadership with strong influencing skills to generate support for new opportunities
A strategic, creative and innovative thinking with strong leadership skills to drive brand experience
Strong cross functional stakeholder management experience across multiple organisational levels
Analytical insight; measurement and impact of data to show the business results of strategic marketing efforts
What You'll Experience
A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network
Strong mentorship and development; opportunity to collaborate with some of the brightest and best minds in Australia
A progressive and flexible WFH policy that gives you more control over your work, life and wellbeing
Access to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families
Get your Woolies worth through team member benefits across all of our brand
Endless possibilities with Woolworths GroupWe’re a proud part of the Woolworths Group – 200,000 bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless. Everyone belongs at Woolworths GroupDiversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential. We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process. You can learn more about working with us on LinkedIn or via www.wowcareers.com.au. Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.