WorldLink is a rapidly growing information technology company at the forefront of technical revolution. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.

Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.

We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. we're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.

For more information about our craft, visit https://worldlink-us.com.

Role and Responsibilities:

• Lead the Web Analytics & UX analytics for Home Entertainment (HE) Integrated marketing (IM) purposes.
• Deep partnership with HE’s Digital .com site Marketing team for site content strategy and site information architecture of web site journey, pages and content modules.
• Define HE IM business or product requirements for build teams to actualize.
• Develop and execute a comprehensive web analytics data strategy to optimize content, UX, CX and web performance/insights.
• Partner, build and manage best-in-class Web Reporting with appropriate teams.
• Own HE IM’s web site Customer Journey, Page Analytics, Pathing, Content and Engagement Analytics, Search Analytics, etc.
• Proficient in Communication & Presentation skills for Data/Web Analysis, Setup A/B testing practices/ Pre-Post analysis, Web Analytics tool like: Omniture, Google analytics, DXT etc.
• Create and maintain internal repository of dashboards, workspaces & reports.
• Strong problem-solving skills, excellent communication skills, both technical and non-technical to convey complex insights to diverse stakeholders.
• Demonstrate strong technical expertise in Tableau/SQL and well verse with Adobe analytics.
• Drive data thought leadership and create end-to-end Web Reporting standards.
• Proactively identify gaps and provide tagging requirements.
• Implement best practices for analytics, staying abreast of industry trends and emerging technologies to enhance our capabilities.
• Lead, collaborate and participate in highly functional and agile cross functional analytics & data teams.
• Manage & execute opportunities for test & learn program, and personalization.
• Develop Analytics project plans & manage partners & stakeholders’ participation & contributions.
• Manage & support digital agency of record, and vendor partners.

What we are looking for:

• 6 years of related experience in one or more of the functional areas: business analytics, eCommerce or Web analytics roles.
• BA/BS in marketing, business, data science or a related field; Master’s degree a plus.
• Deep experience in marketing content pairing with ecommerce & merchandising programs; Consumer electronics industry a plus.
• Deep experience in Tableau, Adobe Analytics, Omniture, Tealium products (or similar).
• Experience in Adobe Experience Manager and Adobe Test & Target (or similar).
• Deep experience in Microsoft Word, Excel, and PowerPoint.
• Fluency in Confluence, JIRA is a plus.

Physical Demands:

The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye.

WHAT we’ll bring:

During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:

• Medical Plans
• Dental Plans
• Vision Plan
• Life & Accidental Death & Dismemberment
• Short-Term Disability
• Long-Term Disability
• Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection
• 401(k)

WHAT you should know:

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.

This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.

Job Type: Full-time

Pay: From $150,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Experience level:

• 6 years

Schedule:

• 8 hour shift

Education:

• Bachelor's (Required)

Experience:

• Marketing Content: 4 years (Required)
• Business/Web Analytics: 6 years (Required)
• Home Entertainment: 2 years (Required)

Ability to Relocate:

• Ridgefield Park, NJ: Relocate before starting work (Required)

Work Location: In person