Pay commensurate with experience.

Eagle Claw Fishing Tackle is one of the most recognized names in the tackle industry. Eagle Claw has proudly been manufacturing fishing products in Denver, Colorado since 1925. We manufacture and distribute premium quality fishhooks, rods, reels, bait, and terminal tackle throughout the US and over 40 countries worldwide. Eagle Claw has never compromised its commitment to “Made in America.”

Want to work for the ONLY American Made Fishhook Company? Want to work with passionate people who love the great outdoors? Eagle Claw employees enjoy a 4-day work week, great pay, excellent benefits, paid holidays, and generous paid time off along with other exciting perks and benefits.

We offer competitive compensation and excellent benefits including:

• 401k and Profit Sharing Plan with Employer Match
• Medical, Dental, Vision, and Basic Life/AD&D Insurance
• Long-Term Disability
• Supplemental Life Insurance
• Employee Assistance Program
• Medical Flexible Spending Account
• Dependent Care Flexible Spending Account
• Personal Paid Time Off and Paid Vacation
• Education/Tuition Assistance available for job related learning programs
• Employee Discount at the Eagle Claw Store
• Fishing License reimbursement
• Professional Sports Season Tickets Program

Position Purpose

The Marketing and Product Manager oversees, develops and coordinates the Company’s marketing and product strategies. Manages and directs the Marketing, Graphic Design, and Product Management activities to meet company financial goals, support Sales, and provide a high level of service to our customers. This role will help create and build marketing strategies with the input of the Sales and Product Management teams; to grow and support the Sales force, E-Commerce sales, Eagle Claw website content development, advertising materials and create successful exhibits for trade shows.

Attendance & Schedule

Consistent and regular attendance is required. Full-time position: the person in this role must be able to work a minimum of 40 hours per week and devote the time and energy needed to complete the responsibilities of the job. This position is expected to work onsite at the Denver job location.

Essential Duties

Manage department staff to accomplish the marketing and product management goals of the company.

Observe and practice safety and good housekeeping rules and regulations of the Department and Company.

Product Management Focus:

• Align and support the Marketing, Graphic Design Manager and Product departments with timely communication of new product launches and deletions.
• Accountable for the inventory integrity of the E-Commerce site and order fulfillment.
• Provide monthly reporting for E-Commerce sales. 
• Support the National Account Managers with the on-time development of new products that will be included as major product launches, future catalog/E-Commerce additions or in the development of customer private brand items.
• Assist in developing Sales Team support material, product information pricing, and programs.
• Educate sales team with strategies and assist with product knowledge.

Marketing Focus: 

• Develop creative ways to differentiate our brand with the collaboration of Product Management, Sales and Graphic Design team.
• Create marketing support and collateral to support online sales, brand/product awareness and support the marketing efforts of our customer base.

• Manage the Eagle Claw website content including marketing calendars, wireframes, and planograms.

• Oversee the functionality and structural integrity of the Company’s website. 

• Work with Graphic Designers to keep website imagery updated and to create and distribute email blasts and newsletters.
• Develop and execute social media strategy through competitive research, platform determination, messaging and audience identification.
• Optimizes company pages within each platform to increase the visibility of Company’s social content.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Research and analyze media coverage and industry trends.
• Distribute product updates to proper channels.
• Manage paid media, e-mail campaigns, Pro Staff, Influencers, 3^rd party relationships and vendors.
• Oversee and assist the Marketing Coordinator to ensure success in the following areas:
  • Create and edit written, video, photos and social media content.
  • Coordinate scheduling of TV personalities, pro-staff, and field staff anglers for special events
  • Build relationships with approved TV personalities, pro staff, and field staff anglers to create product awareness, loyalty, and drive sales revenue.
  • Communicate with TV personalities, pro-staff, and field staff anglers for story ideas, regional updates and product information.
  • Coordinate all product orders for TV personalities, pro-staff, and field staff anglers and work directly with administrative assistant for order placement and budget.

Trade Shows and other areas of focus

• Complete all preparations, samples, promotional material to support the Company's efforts at industry trade shows, consumer shows, buyer shows, etc., including logistics and scheduling of set up, staffing, and take-down of all industry and trade shows.
• Travel as required to industry trade shows, consumer trade shows, buying group shows to support the sales team in their efforts to improve our market penetration.
• Assist and/or travel to trade shows, corporate events and other company sponsored events.
• Assist the Factory Store with large projects and other marketing projects as needed.
• Other duties as assigned. 

Knowledge/Skills and Experience

• Expert knowledge with a strong background in the fishing industry required. Fishing industry experience and product knowledge required.
• Bachelor’s degree in communications, marketing or other relevant field of study preferred.
• Five or more years of previous social media experience in a business setting required.
• Five or more years of previous experience in website development, product information management systems, SEO optimization, and marketing campaigns.
• Must be approachable, friendly and outgoing.
• Excellent communication skills required. 
• Able to convey ideas and thoughts in detail with a widely diverse group of people.
• Able to work unsupervised and accomplish a variety of tasks on time.
• Self-starter, strong organizational skills and detail oriented is necessary.
• Demonstrated ability to organize work, prioritize and assign duties. 
• Flexibility: able to change priorities as new issues arise.
• Interact and communicate, verbally and in writing, with all levels in a professional manner.

Physical Requirements and Working Conditions

• Able to work and remain focused on detail in an open office environment.
• Able sit at a PC and perform computer functions during the 10-hour workday.
• Must have mobility to move throughout the facility and manufacturing environment.

• Able to bend, stoop and twist to move and/or place product.
• Able to stand, walk and be physically active during trade shows and industry events. 
• Place product on dollies and pallet jacks, push and pull to move product.
• Lift up to 30 lbs. during work in the factory and at trade shows.
• Travel for business reasons, attend trade shoes and sales as needed or assigned.
• Trade show participation entails long hours of standing, walking; assisting in merchandising products, which includes bending, twisting, stooping, lifting and reaching out and overhead.

Employment at Eagle Claw Fishing Tackle is contingent on successful completion of background check and drug and alcohol screening.

Wright & McGill Co. / Eagle Claw Fishing Tackle is an equal opportunity employer, dedicated to promoting a culturally diverse workforce.