eComm BI Experience - Apart from regular BI experience, following eComm elements are preferred. Even if we have some of the below Skillset it will be ok. We need E-Commerce Experience.
Experience handling eCommerce Analytics over Shopify and Amazon DTC data
Experience handling data from Marketing platforms like FB, TikTok, Google Snapchat
Domain Understanding of CAC(Customer acquisition cost) at Marketing channel level
Domain Understanding of LTV and nuances of analytics slicing for LTV insights
Insight Dashboards experience with Site Analytics, Source/Medium in GA4, Subscription analytics, CAC, LTV, Next best Product, Conversion journey
Expertise in handling custom data for GA4
Experience implementing Customer Segmentation based transformations and Dashboard
Geo
Age Group
Income Group
Active vs Non-active
Segmentation based on Conversion stage of users
Discovery
Educate
Consideration
Conversion