Associate Director, Marketing

JOB DESCRIPTION

Company Background

Founded in 1993, DivcoWest, a DivCore Capital company, is a multi-disciplinary real estate investment firm headquartered in San Francisco, with offices in Los Angeles, Menlo Park, Boston, Washington DC, Austin, and New York City. Known for our long-standing relationships and track record of success in innovation markets, DivcoWest combines entrepreneurial spirit with an institutional approach.

The Marketing team supports both DivcoWest, and its sister-company, LoanCore Capital. Founded in 2008, LoanCore is an experienced commercial real estate lender and investor with a credit-focused asset management platform. Together, the two make DivCore, an innovative real estate equity and debt investment firm focused on delivering attractive returns for its partners.

Summary

We are seeking an Associate Director of Marketing to generate, manage and lead all marketing and placemaking initiatives for Cambridge Crossing (CX), a mixed-use development and innovation community in Cambridge, Massachusetts. The candidate will be a strategic leader and creative problem solver who will play a lead role in generating data-based marketing strategies for CX as the development transitions from a project under construction to an operating neighborhood.

The ideal candidate is a well-rounded and hands-on marketing professional with the ability to develop strategic and creative ideas and effectively execute from start to finish This role requires a self-motivated individual, an outstanding communicator, and a detail-oriented project manager that can work effectively independently while also understanding what it takes to be a true team player. This role will report to the Head of Marketing.

This role requires 4 days in office at our Cambridge, MA location.

Interested candidates should send their resumes to Recruiting@divcore.com.

Responsibilities

Strategic Marketing

Responsible for successful leasing at Cambridge Crossing through creative marketing solutions

· Strategy: In collaboration with the Head of Marketing, the Director of Leasing and Asset Management team, develop marketing strategies that create visibility, heighten awareness and drive traffic thereby supporting the lease up of available commercial space at Cambridge Crossing and driving revenue.

· Inception: Conceptualize and deliver creative ideas and solutions for strategic marketing programs that differentiate and position CX as a leading destination.

· Execution: Manage the production of marketing programs from start to finish.

Placemaking and Event Management

Responsible for driving traffic to Cambridge Crossing and creating awareness through site activation and placemaking.

· Strategy: In collaboration with the CX Asset Management and Property Management teams, develop solutions for strategic placemaking initiatives that strengthen and build community relations, drive traffic, and showcase CX as the place to live, work and play.

· Inception: Conceptualize and deliver creative ideas and solutions for events and placemaking initiatives at Cambridge Crossing.

· Execution : Manage the execution of events and site activations from start to finish.

• Work collaboratively with and manage third party partners.
• Develop and manage event budgets.
• Hands on creation of supporting marketing materials as needed.

Relationship Management

Responsible for building and strengthening Cambridge Crossing community relationships.

· Strategy: In collaboration with Director of Leasing and the Director of Development, identify strategic opportunities that strengthen community, tenant, and broker relationships through various marketing touch points.

· Inception: Develop ideas and ways in which we connect and partner with key stakeholders, the real estate community, and local constituents.

· Execution : Manage partnerships, event sponsorships and participate in related industry and local events, as well as community meetings as necessary.

Brand Management

Responsible for building, strengthening, and maintaining the Cambridge Crossing brand.

· Manage and execute strategic and creative marketing materials aligned with business goals and strategies for the CX brand which may include video production, collateral, email campaigns, social media campaigns, site graphics, business development presentations, and more.

· In collaboration with the PR firm, develop and execute effective PR and social media campaigns, including data collection and analysis.

· Develop and manage marketing project-specific budgets.

· Conduct data collection and analysis on marketing campaigns and report on performance to identify effectiveness and opportunities.

Qualifications

· 7-10 years marketing experience in the commercial real estate industry a must. Preferably in the Cambridge/Boston market.

· Working understanding of, but not limited to, email marketing, social media, video creation, collateral development, website management, content development, and events.

· Understanding of PR and social media best practices.

· Ability to create content ideas and write copy.

· Ability to manage third party consultants and vendors.

· Strong project management and organizational skills with the ability to manage multiple projects and events simultaneously.

· InDesign experience preferred. Adobe Photoshop and Illustrator a plus.

The person in this position must be able to:

· Remain in a stationary position for 75% of the time working on a computer and attending virtual meetings.

· Occasionally move about the office to access file cabinets, office technology, and attend meetings etc.

· Must be willing to work occasional nights and weekends as needed for events.

Compensation:

· $100,000-$120,000

· Annual bonus opportunity

· Full benefits

· 401k

· Unlimited paid time off

· Weekly lunch stipend

Divco West Services, LLC (“Company”), an equal opportunity employer, is committed to equal opportunity for all employees and applicants. The Company recruits, hires, trains, promotes, pays, and administers all personnel actions without regard to race, color, religion, sex (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), sex stereotyping (including assumptions about a person’s appearance or behavior, gender roles, gender expression, or gender identity), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law. We interpret these protected statuses broadly to include both the actual status and also any perceptions and assumptions made regarding these statuses. Please review our company Privacy Policy regarding the use of any personal information you provide us at: https://www.divcowest.com/privacy-policy/

This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits, and all other privileges, terms, and conditions of employment. This policy and the law prohibit employment discrimination against any employee or applicant on the basis of any legally protected status outlined above.