Yotpo is adding an Account-Based Marketing (ABM) Manager to lead our cross-functional GTM function. As the program lead, you’ll execute targeted marketing campaigns, outbound sales efforts, and in-person events for our highest-profile customers and prospects. 

You'll work directly with Yotpo's marketing leadership (corporate marketing, paid, web, studio, and more), top sales teams and sales leadership, customer success, revenue operations, and executive team to foster new and existing business relationships with our most coveted accounts.

How you’ll make an impact:

• Strategize, design, and execute marketing campaigns tailored to various personas within the leading Shopify brands The goal is to increase Yotpo brand, product, and service awareness using channels such as paid, organic, web, and email.
• Monitor cohort intent, surface intel, and enable tailored outreach based on the activity generated through marketing sales efforts. 
• Collaborate with sellers and sales leadership on custom approaches using 1:1 assets designed explicitly for ABM accounts.
• Develop and execute VIP events, community engagement, and conference strategy alongside the events team. Your role is understanding the cohort and creating engagements that drive attendance and meaningful senior relationships.
• Work closely with Revenue Operations to track cohort engagement levels, pipeline performance, and upmarket trends. 
• Bi-weekly reporting to VP of Demand Generation, VPs of Sales, Rev Ops, and COO.

About you:

• 5 years of experience in SaaS marketing and GTM functions (sales, customer success, or partnerships), preferably in eCommerce.
• You have a proven ability to communicate and mobilize internal stakeholders from the executive suite to entry-level positions. Your ability to articulate strategy, execution responsibilities, and results to various seniority levels is paramount. 
• Background working with diversified sales and marketing technology stacks - Salesforce, Hubspot, 6sense, Salesloft, and paid (Linkedin, Influ2, Google, Meta, etc).
• Passionate about the eCommerce and Shopify ecosystem with a deep understanding of the roles and responsibilities within a DTC brand.
• Extremely data-driven & analytical thinker. Lives and breathes funnel CVR, sales/marketing success metrics, and digital performance KPIs.
• Great knack for performance-first content, short and impactful copy, and content per persona type and funnel stage.
• Analytical, critical thinker. Great at extracting insights from raw data, asking the right questions to push analysis forward, and challenging at the same time.

If you don’t meet 100% of the qualifications outlined above, that’s okay! We believe in hiring people, not just skills. If you have a passion to learn and are excited about eCommerce and technology, then we want to hear from you.

About Yotpo US:

• 100% coverage of employee medical premiums; 90% coverage for dependent/family premiums.
• 100% coverage of employee dental vision premiums.
• Comprehensive life and disability insurance.
• Flexible Time Off (FTO) policy, sick time, and paid holidays.
• Equity in options.
• Company sponsored 401K matching.
• Pre-tax Commuter and Healthcare benefits.
• Comprehensive paid leave for new parents and Dependent Care FSA.
• Individualized career development, rewards and recognition.
• Wellness and philanthropic programming and events.
• We are now working in a flexible hybrid capacity, going into the office 3 days per week.

Yotpo’s employee-centric culture has consistently earned us coveted spots on Built In’s Best Places to Work lists in both NYC and Austin over the years. Directly inspired by employee feedback, we create opportunities to bring our teams together. Yotpo programming includes team events, educational fireside chats, end of year celebrations, affinity groups and partnerships.

Yotpo is for everyone, and we’re committed to anti-racist work. We welcome and employ people regardless of race, color, gender identity, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer, a place where your voice is heard and your perspective is encouraged. Come join us and help us build a global company where we're all proud to belong.

Base salary $130,000 - $150,000 - In addition to base salary, this role includes a variable compensation component. 

Base salary ranges are determined by multiple factors unique to each candidate, including skills and local market benchmarks.