Description
As a Marketing Specialist, you will play a crucial role in developing and implementing effective marketing strategies to promote our company's products and services. You will have the opportunity to utilize your creativity, analytical skills, and strategic thinking to drive business growth and increase brand awareness.
In this role, you will be responsible for conducting market research to identify new opportunities and trends, as well as analyzing customer behavior and preferences. You will collaborate with various teams to create and execute integrated marketing campaigns across multiple channels, including digital, social media, print, and events. Additionally, you will monitor and evaluate the success of marketing initiatives, making data-driven recommendations for improvements and optimization.
The ideal candidate for this position will have a strong passion for marketing and possess excellent communication and interpersonal skills. You should be able to work independently, as well as in a team environment, thriving in a fast-paced and constantly evolving industry. Attention to detail, project management skills, and the ability to meet deadlines are essential for success in this role.
ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop and implement innovative marketing strategies and campaigns to drive brand awareness and generate leads
• Conduct market research to identify target audiences, market trends, and competitive landscape
• Analyze customer behavior, preferences, and demographics to optimize targeting and messaging
• Collaborate with cross-functional teams to create and execute integrated marketing campaigns across various channels
• Monitor and evaluate the success of marketing initiatives, analyzing data and making recommendations for improvements
• Create and manage content for a variety of marketing channels, including websites, social media, blogs, and email campaigns
• Manage and measure the effectiveness of digital marketing activities, including SEO campaigns
• Managing technology related sales (Salesforce and HubSpot)

COMPETENCES

• Strong Analytical & Problem-Solving Ability
• Excellent verbal and written communication skills
• Excellent sales and customer service skills
• Driven by Quality
• Organizational Support
• Ability to take initiative.
• Emphasis on Teamwork and Cooperation
• Proficient with Microsoft Office Suite or related software

POSITION TYPE / EXPECTED HOURS OF WORK:
This position might require long hours and occasional weekend work to follow up with specific projects assigned.
EXPERIENCE AND SKILLS PREFERRED:

1. Bachelor's degree in Marketing, Business, or a related field
2. Proven experience in developing and executing successful marketing campaigns
3. In-depth knowledge of market research, customer analysis, and marketing trends
4. Familiar in using analytics tools, such as Google Analytics and social media platforms
5. Strong copywriting skills and the ability to create engaging content across multiple platforms
6. Experience with digital marketing techniques, including SEO, and social media advertising
7. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
8. Experience with Adobe Photoshop, Illustrator, and Premiere Pro

Pay Range
$45,000.00 Annually to $55,000.00 Annually